Show:
Facts about Video Game Industry
Casual Games
Advergames
MMO Games and Virtual Reality
Advertising on Games
100
What is the fastest growing form of media?
video games
100
What gender plays more casual games Males or Females?
Females *Bonus Challenge* How many women in the class play games? If you do, what sort of games do you like to play and why? Through what devices do you like to play games (mobile, tablet, social media, gaming console)?
100
Time spent playing is measured by...
minutes
100
What does M.M.O. stand for?
Massive Multiplayer Online Games
100
What is one thing you should check when you provide links on games?
Make sure they are clickable.
200
What type of game is at the heart of the games industry?
Video Games
200
What is the most popular casual game?
Solitaire
200
Advergames are "halfway houses" because they combine ___ and ____.
entertainment and marketing *Bonus challenge* Name 5 components that make for a successful, popular advergame with a high ROI. The first group to answer wins 200 extra points.
200
What is a unique feature about MMO games?
Participants play each other and react in real time
200
What should you do when you mention a URL in a game?
register the URL
300
Name one industry the Video Game Industry is bigger than.
1. Twice the size of the Music Industry 2. Quarter size bigger than Magazine Industry *Bonus Challenge* The fastest group to name three reasons why the video game industry is so popular wins 300 points.
300
Name one example of casual games?
Quizzes, Polls, Self-assessment survey
300
Why are advergames so beneficial for companies?
They are a link to sales and the point of consumption.
300
What is the most popular virtual reality game?
Second Life *Bonus Challenge* What do you think of people buying virtual items with real money?
300
Companies such as Coca Cola and Axe have advertised within virtual games. What is this an example of?
Product Placement
400
How much is the video game industry worth (in billions)?
$5.6 billion
400
How do companies advertise on games?
Banner Ads
400
Approximately what do advergames cost to make?
$15,000-$100,000
400
Virtual Reality games are based on simulated environments inhabited by ______.
three dimensional avatars *Bonus Challenge* Did or do you currently play violent video games? Do you think it has desensitized you to violence? How do you think violent video games impact our society?
400
What game did Coca Cola team up with to promote the characters of the game on its cans?
World of Warcraft *Bonus Challenge* The article mentioned the potential implication of government taxes on virtual purchases that use real currency. Can real world financial rules and regulations be applied to virtual finance?
500
Name all five categories of games.
1. casual 2. advergames 3. video games 4. MMOG/MMORPG 5. virtual reality
500
What benefits do casual games have for advertisers compared to other forms of games?
They reach a wider and older demographic *Bonus Challenge* Do you think that future generations will stop buying physical board games since everything is transforming into digital platforms?
500
M&M spent how much to create its advergame?
$40,000 *Bonus Challenge* Do you think that putting virtual advertisements in video games is very successful? For instance, the Obama campaign posters on the sidelines in the NFL Madden games.
500
What are two features of MMO games?
1. networked games 2. connectivity *Bonus Challenge* What do you think of the impact social media has had on the gaming industry?
500
What was the demographic Axe was targeting with their amatuer film?
18-24 year old males