__ _____ is a score that's based on your bid and your Quality Score; and, determines your ad position -- where your ad shows on the page in relation to other ads
What is Ad Rank?
100
Let's say you have a keyword that's enabled, but the campaign the keyword belongs to is paused.
We'll display that keyword's status as _____?
What is paused.
100
When you set location targeting for your ad campaign, __ ________ help AdWords know which customers seem to be using a computer in your targeted region
What is IP addresses?
100
This tool measures events like sign-ups, purchases, etc. that happen on your website.
What is conversion tracking?
100
This is the default option to let you manage your maximum CPC bids yourself. You can set bids at the ad group level, or for individual keywords.
What is Manual bidding?
200
__ _______ determines how often Google delivers your active ads in relation to one another within an ad group.
What is Ad rotation?
200
_____ ______ help make sure that your ad doesn't show for searches and can increase CTR.
What is negative keywords?
200
_______ ________can allow you to prevent your ad from showing in certain parts of your targeted locations, such as a region within a country, or a city within a state.
What is Location exclusion?
200
______ and _____ team up to determine where your ads will appear on the Display Network and how much you'll pay for them.
What are placements and keywords?
200
Instead of paying by the click, you can pay by the number of times your ad is shown, if your campaign is targeting just the Display Network
What is CPM Bidding?
300
This ad delivery option (the default), ______, distributes your budget throughout the day to avoid reaching your budget early on.
What is Standard delivery?
300
For _____ ____ keywords, your ads are also eligible to appear for related searches or when someone searches for synonyms of your keywords.
What is Broad Match Keywords?
300
_____ ______ allows your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets.
What is Language Targeting?
300
A tool in your account that helps identify why your ad might not be appearing. The tool also shows a preview of a Google search result page for a specific term, helping you see which ads are appearing for your keyword.
What is the ad preview and diagnositc tool?
300
Your ____ ____ is the highest price you're willing to pay when someone clicks on your ad.
What is maximum cost-per-click (Max CPC)?
400
_____ provide additional details and contact information that can make your ads more relevant to customers.
What are ad extensions?
400
Google may allow up to 20% more clicks in one day than your daily budget specifies. We call this ________.
What is overdelivery?
400
True or false: If a user located in Spain searches on Google.fr, Adwords shows ads targeted to France.
What is TRUE
400
Account _____ & _____ may NOT be changed once over the life of an account.
What is account time zone and currency.
400
If your quality score is high, then you are to see a ____ first page bid.
What is a low first page bid?
500
If you're running ads on the Display Network, you can set a limit on the number of times your ad appears to a unique visitor using ____ _____?
What is frequency capping?
500
Try the ______ _______ ______ tool to get an idea of the potential click traffic, average CPC, and cost per day for your keywords.
What is Keyword Traffic Estimator tool
500
True or false: If a user in Hollywood search for "hotel in New York", the user will see ads targeted to the Hollywood area.
What is FALSE
500
______ ___ dynamically raises or lowers your bid based on the likelihood that your ad will produce a conversion like a sale or signup.
What is enhanced CPC?
500
_____ can give you more control over when and where your ad appears, and are applied on top of your existing bids.