Strategize
A __________ is a semi-fictional representation of your ideal customer
Buyer Persona
How can you make it safe for the "moveable middle" to connect with you?
By creating a safe space for them, to join the movement.
________ posts have low reach and engagment.
Link posts
What does KPI stand for?
Key Performance Indicators
What is the name of the African country known as the "Pearl of Africa"?
Uganda
What are the 3R's we use to evaluate Influencers?
Reach
Relevance
Resonance
______helps you succeed in cultivating deeper digital connections.
Social Listening/Social Monitoring
_______ of your digital communication should be spent on other spaces other than your own.
70%
What does ROI stand for?
Return On Investment
What is forbidden to eat with a fork in the state of Georgia?
Fried Chicken
How do we build one-on-one relationships using social media?
Mention at least 6
Use humor when needed
Respond to comments in real time
Reference others' content
Offer additional value
Ask questions and respond to answers
Ask for reviews
Conduct polls
Tag guests
We said ________ is not universal.
Mention the 6 types of influencers:
Celebrity influencers
Industry influencers
Journalists and media personalities
Content creators
Micro-influencers
Local influencers
When discussing platform tips we said, __________ if finite.
Energy
Who first came up with the word “vomit”?
William Shakespere
What is the benefit of empathy mapping?
Puts the user at the center of the design process, teams can create more user-centric solutions that meet real needs and ultimately drive better outcomes.
Overuse of ______ will soon lose its credibility.
Urgency
According to a 2022 survey of 1000+ marketers, the best times to post on social media–across all industries and platforms–are _______________________.
6 PM to 9 PM and 12 PM to 3 PM
What does SOV stand for?
Share of Voice
From which country did the guitar originally come from?
Spain
Content Strategy is important for_________?
Name at least 6 reasons
Transform systems, culture and policy.
Inform
Inspire
Persuade
Start a discourse
Entertain
Shape Beliefs
Elicit Emotion
How do we break through the noise online?
Mention all methods
Make it urgent
Make it personal
Make it emotional
Confront stereotypes
Make it fun
Come out of hiding
Content that INFORM
Content that CONNECT
What were the dislikes and stoppers illustrated in the buyer persona of Amber Sat?
Fear of exposure
Non-inclusivity
What is the name of a three-person duel?
A Truel