The Arsenal(Product Questions)
Know Your Enemy(Cybersecurity Threats)
The Objection Overcomer
Google vs. The World
Industry Slang
100

This product protects websites from automated abuse, such as credential stuffing and scraping, without forcing a legitimate users to click on traffic lights or fire hydrants. 

What is reCAPTCHA 

100

This "social engineering" attack uses fraudulent emails or messages that appear to come from a reputable source (like a CEO or Bank) to steal sensitive info like passwords.

What is Phishing?

100

I'm not the right person

Who on your team typically handles {specific pain point}

100

Unlike AWS or Azure, which primarily build security tools to lock you into their own platforms, Google Cloud Security products are designed to protect data living in these rival environments as well.

What is Multi-Cloud or Vendor agnostic?

100

This is the C-level executive title you are usually trying to book a meeting with; they are ultimately responsible for an organization's entire information security program.

What is a CISO?
200

Acquired by Google in 2022, this company is world-renowned for its frontline threat intelligence and incident response services, often called in to handle the world's biggest breaches

Who is Mandiant?

200

This specific type of brute-force attack uses stolen username/password pairs from one data breach and tests them automatically against other websites

What is Credential Stuffing?

200

Just send me more information

Google Security is a massive platform. To make sure I don't flood your inbox with irrelevant PDFs, can I ask just one question about your current setup so I know what to send?"

200

While AWS and Azure rely heavily on their own internal data, Google owns the "world's malware search engine"—a platform where security professionals from every country upload suspicious files to be scanned, giving us a unique view into global threats.

What is VirusTotal?

200

A cybersecurity platform that centralizes, analyzes,and managers logs/events from across an organization's IT infrastructure.

What is a SIEM?

Bonus: What is unique about Google's SIEM?

300

This unified offering combines the frontline expertise of Mandiant, the global community visibility of VirusTotal, and the breadth of Google’s own threat data into a single platform for actionable insight.

What is Google Threat Intel?

300

A type of malware that encrypts data, demanding payment for its release

What is Ransomware?

300

Our team is too small to manage another tool.

Our SOAR (automation) capability is designed to act as a force multiplier, automating the repetitive tasks so your small team can focus on real threats. It’s like hiring a digital analyst.

300

Competitors like Azure Sentinel and Splunk often force you to move old data to "cold storage" to save money, making it slow to query. Google Security Operations  is different because it offers this amount of "hot" searchable retention by default

What is 12 months?

300

A security mechanism that requires you to provide two or more pieces of evidence to log in (like a password + a text code).

What is MFA or Multi-Factor Authentication?

400

This centralized risk management platform offers a "single pane of glass" to identify misconfigurations, detect threats like cryptomining, and—in its Enterprise tier—simulates attack paths using "Virtual Red Teaming

What is Security Command Center?

400

This attack seeks to make a machine or network resource unavailable to its intended users by disrupting services with a flood of superfluous requests, often using a botnet.

What is a DDoS attack?

400

We don't have budget to ingest all our data

We give 12 months of free storage on data that competitors do not allow. As well as flexible pricing.

400

While Microsoft and AWS sell VPN gateways to help you access private apps, Google commercialized its own internal "VPN-less" architecture—allowing employees to work securely from untrusted networks without a VPN.

What is Zero Trust or BeyondCorp?

400

Overwhelming a server or network with traffic to make it unavailable.

What is DDoS(Distributed Denial of Service)?

500

Modeled after Google’s own internal architecture, this solution enables "Zero Trust" access to applications, effectively replacing the need for a traditional VPN.

What is BeyondCorp Enterprise

500

This term refers to a software vulnerability that is unknown to the vendor, meaning they have had "0 days" to fix it before hackers start exploiting it.

What is a Zero-Day Exploit

500

GTI: We already have plenty of threat feeds; we have too much data as it is.

You have data, but do you have context? We combine Mandiant’s frontline human intel with VirusTotal’s crowdsourced data. We don't just give you a list of bad IPs; we tell you who is attacking you and why."

500

Microsoft analyzes trillions of signals, but their intelligence is largely derived from telemetry (logs). Google beats this by adding the "human element" from this acquisition, which provides frontline intel from the actual trenches of the world’s biggest breaches.

What is Mandiant?

500

While an "IOC" is just a piece of evidence left behind (like a virus file), Mandiant focuses on TTPs—Tactics, Techniques, and ________—to understand how the adversary behaves so we can find them next time.

What are Procedures? (Tactics, Techniques, and Procedures)