Anatomy of Letters
Measurement of Type
Categories of Typefaces/Fonts
Visual/Typographic Hierarchy
MYSTERY!?!?
100
What is a serif?
The little feet or brackets on the end of letters in certain fonts
100
What is the name of the main imaginary line that all letters in a typeface sit on?
Baseline
100
What is the difference between a sans serif and serif typeface?
Serif Typefaces have serifs on the end of letters, Sans Serif Typefaces do not.
100
What is a focal point?
The first thing you want a viewer to see when they look at your design.
100
What is the difference between a typeface and a font?
A font is a specific variation of lettering within a typeface, based on the weight, style, and size of the text.
200
What is the name of black part of the letters below?
Crossbar
200
What is the name of the imaginary line that measures the top of all capital letters in a typeface?
Caps Height
200
From the following options, what kind of typeface is this?
Serif, Sans Serif, or Display?
Sans serif, because it does NOT have serifs on the ends of the letters
200
Sort these Typographic Hierarchy terms in order of importance, one being the most important.
-Body Text (Copy)
-Header
- Subheader
Header: Primary Information (Most Important)
Subheader: Secondary Information (Mid-Importance)
Body Text (Copy): Tertiary Information (Least Important)
200
What is leading when referring to spacing of text?
The space between lines of text in a paragraph or block of text
300
What is the red part of each letter below called?
Stem
300
What is the name of the line that hits the top of all lowercase letters in a typeface?
x-height
300
From the following options, what kind of typeface is this?
Display, Sans Serif, Blackletter, or Script?
Script
300
What is one technique you can use to create visual flow throughout a design?
- Leading Lines
- Movement/Direction
- White Space
300
What is tracking in reference to spacing of text?
Spacing between all the letters in a word or phrase
400
What is the negative space within a letter called?
Counter
400
What is the name of the imaginary line that measures the farthest point that a lowercase letter will go BELOW the baseline?
Descender Height
400
Out of the following options, what kind of typeface is this?
Old Style Serif, Transitional Serif, or Slab Serif?
Slab Serif because the serifs are big, bold, and blocky
400
Name two principles of design that you can help create a focal point.
Proportion and Contrast
400
What is kerning in reference to the spacing of text?
The space between just two letters.
500
What is the highlighted part of the letters below called?
Descenders because they go BELOW the baseline
500
What is the name of the imaginary line that measures the farthest point that a lowercase letter will go ABOVE the baseline?
Ascender Height
500
Out of the following options, what kind of typeface is this?
Old Style Serif, Transitional Serif, or Slab Serif?
Old Style because of the diagonal stress on the "O"
500
What is Visual Hierarchy?
The arrangement or organization of elements within a design in a way that guides the viewer's eye through the content in a specific order of importance
500
What are the two most common reading patterns for viewers when reading information?
"F-Patterns" and "Z-Patterns"