It's All In the Strategy
This process involves reviewing a brand's existing platforms, performance, strengths, weaknesses, and online consistency before developing future strategy
What is a Social Media Audit?
This type of content is created by customers, followers, or fans rather than the brand itself.
What is User-Generated Content?
This attention-grabbing opening element is designed to stop users from scrolling past within the first few seconds of encountering a post
What is a Hook?
The foundational element behind why a brand exists beyond simply selling products or services.
What is Purpose?
The thing people call you when they want to get your attention.
What is your name?
Age, location, income, education level, and gender are all examples of this category of audience data used in marketing research.
What are Demographics?
The practice of paying to promote an already-published post in order to increase its reach and visibility.
What is Boosted Content?
This written component accompanying a social media post provides context, storytelling, tone, or additional information to support the visual content.
What is a Caption?
The guiding principles that influence a brand's decisions, behavior, messaging, and overall identity.
What are Values?
The mission you undertake in order to achieve a specific goal.
What is your quest?
This fictionalized representation of an ideal audience member is built using behavioral patterns, motivations, goals, and consumer habits to guide marketing decisions.
What is a Customer Persona?
This organizational tool is used to schedule, plan, and coordinate social media posts across platforms over a set period of time
What is a Content Calendar?
This persuasive element of a social media post encourages the audience to take a specific next step
What is a Call to Action?
This branding element determines how a brand communicates emotionally and verbally across captions, ads, and messaging
What is Tone of Voice?
The hue you wish all things were.
What is your favorite color?
This quality refers to brands presenting themselves in a genuine, transparent, and believable way, rather than feeling overly corporate or performative
What is Authenticity?
A foundational category of content on which a brand's social media strategy is developed.
What are Content Pillars?
Likes, comments, shares, saves, and clicks are all examples of these measurable indicators used to evaluate audience interaction with content
What are Engagement Metrics?
The specific group of people who represent the intended clients a brand is trying to reach and connect with.
What is Audience?
Nineveh
What is the Capital of Assyria?
This practice involves monitoring online conversations, mentions, comments, and trends in order to better understand audience perception and behavior.
What is Social Media Listening?
This type of social media content remains relevant and valuable long after its original posting date, rather than relying on trends or current events
What is Evergreen Content?
Especially important for video-based platforms, this metric measures how long users spend actively viewing a piece of content before scrolling away.
What is Watch Time?
This aspect of branding gives a company relatable characteristics that shape how it presents itself to the public.
What is Personality?
This aerodynamic measurement concerns the flight speed of a common bird when evaluated at its lowest possible exterior mass.
What is the air-speed velocity of an unladen swallow?