Storefront
Name 3 places you can place a storefront link.
How do DoorDash Deals and TMF differ?
TMF = targets new customers only
DDD = can target existing or all
If you have a request or flag for the Drive team, what do you do?
Submit a Jira on the SMB Drive Rx dashboard.
You think your goal should be higher. Where do you look to see what closes are tracking to your goal?
IPS Planner, OPPTY DRILL DOWN!
Where can you find your top leads?
PM Sales Hub
Name 3 compelling selling points for storefront.
Grow your online business, direct-to-consumer, another revenue source, no commission, uses DoorDash API, increase order size with suggested add-ons and modifiers, keep them on your channel rather than push to competitive platform, your customers/branding, offer delivery without in-house fleet, can use this link in a variety of different ways, easy-to-implement, works with your current DD order protocol/no additional process for staff.
Name 3 compelling selling points to running marketing on the platform
entices customers to order with discounts, offers hub placement for additional exposure/visibility, increases ticket sizes, acquire/win back customers, sets you apart of competition, as customers order you place higher for that customer due to consumer behavior portion of algorithm, assuming positive experience helps with placement due to customer reviews, shortens ramp-up period for new stores.....
Let's hear your DashPass elevator pitch (what is it and why a Mx should care)
Should touch on:
- customer subscription
- larger customer base
- higher order volume/ticket sizes/customer loyalty
- increased visibility and sales volue
- expanded radius through DBP
You believe you should have more DashPass and Pickup than what the tracker is showing. What should you do FIRST?
Check the Marketplace w/o Activation report and add activation dates for anything with activated = yes but no date.
Where can you see c/w no first orders for Storefront?
IPS - Storefront Tracking Chartio
What are the three things the Mx should come prepared with / expect for implementation call? Hint: 3 main points with 3 sub-points
What do you need to pull in order to set up an item-level promo?
item ID or option ID
*use option ID if specific modifier is being offered, example: Small Fry*
Name 2 benefits of turning on pickup?
Order options for the customer, interactive PU map, Storefront benefits, low commission, bringing customer in-store, not losing out on business if filtering, helps target customers on the go, little to no cannabalization of own PU business, helps with visibility on platform through filter/map, sales increase (although small)
You don't know something in regards to Storefront. Name 3 resources to help you!
Storefront Wiki ---> should be your first step!!
GE Channel, ping colleague or manager, #ask-storefront
Name 2 pieces of information that could help you make a tailored marketing recommendation for your Mx.
business goals of merchant, other marketing they've done before/have seen success with/doing on competitor platforms, new vs. returning customer ratings on Mx portal dashboard, sales, AOV, previous marketing campaign performance, what other stores within their business are doing
Name 3 of the 5 questions you must ask to qualify a merchant for an implementation call.
1. When would you like to start seeing online orders coming into your restaurant?
2. Within your first 30 days how many orders would make this a success in your eyes?
3. And to confirm, x, Y, Z are your top priorities/goals for setting up online ordering?
4. After this call, if I send you a how-to guide on how to set-up your Storefront link, is that something you could review prior to the implementation call?
5. Do you have any questions that you’d like me to forward along to your Onboarding Specialist in advance?
Provide a rebuttal to this objection: I'm low on staff and don't think I could handle the extra volume.
Day-parting during off-peak times so when staff is there but order volume is slow, your kitchen is still operating efficiently!
Provide a rebuttal to this objection: UE is giving be 15% and you want me to go up to 25%?
Should touch on
Differences in platform (Apples/oranges)
competitive landscape
sales math/margins
industry leading / largest customer base
value of dashpass
You think a Drive Mx did a first order but it's not showing on PM Drive Chartio. Where can you verify that this is correct?
Drive portal!!
How do you get there?
1. From link in SFDC
OR
2. Find Drive business in MINT, grab Drive store ID and enter into drive portal URL (ideal if bookmarked) or marketplace portal URL (*note: drive portals are attached to inactive marketplace portal. You will need to hit "request delivery" to go to Drive portal). Look at order history!
Of your top leads, who are the most beneficial targets to go after? Think strategy for the biggest jump to goal!
- multi locs
- top leads that also have opportunity in other bucket (example: top marketing leads that also don't have dp/pu/sf/dine-in)
Describe the self-serve Storefront onboarding process (starting with pre-close to post-close)
Ensure the Mx has Business Admin access in the merchant portal under Manage Employees tab.
Have the Mx self-serve into DoorDash Storefront under the “My Storefront” tab in the merchant portal.
Ask SF Onboarding Qualifying Questions & schedule an appointment for Mx + Merchant Onboarding Specialist
Add Self-Serve Opportunity to your name.
Create a Case on Parent Opportunity and post qualifying answers in details
Explain the 2 fall carousels - how do Mxs get in and when do they run?
Bring the tailgate home - sxgy or item-level. Must have specific cuisine tag as summarized in email. Runs thurs-mon through superbowl
Take it off your plate - runs monday-thurs for anyone running sxgy or item-level. Runs to end of october
Provide a rebuttal to this objection: I won't be profitable if I give you 5% more to get into DashPass.
Should touch on:
sales/margin math
tiered system
average sales increases
trial!
You're having an issue with CPQ. Where should you go first?
Name 3 great questions for a needs analysis
what are your business goals?
what kind of marketing are you doing/have you done?
what other platforms do you use - what do you like/dislike?
what are you looking to get out of your partnership with DD?
How is everything going?
What does success look like for you in a month?
What is your in-house AOV?