History
Operating Principles
Characters
Milestones
South East Region
100

The year GEICO was founded.

1936

100

The amount of operating principles.

Seven

100

This character was the first mascot for GEICO.

The Gecko

100

He is the current CEO.

Todd Combs

100

What is the name of the building we are in?

Macon 2!

200

This husband and wife duo were the founders of GEICO.

Leo and Lillian Goodwin

200

Give every customer superior service that will cause them to continue to do business with GEICO and recommend us to others.

2 - Service

200

What is the Gecko's name?

Martin - Named after The Martin Agency

200

This is the amount of current GEICO office locations.

15

200

Name two directors (total) from any department in the south east.

300

GEICO is a subsidiary of this  organization.

Berkshire Hathaway, Inc.  

300

There are always better ways to do things: find them. Look for unorthodox solutions.

3 - Low Cost "Identify Efficiencies" 

300

This character is known for saying “Hump Day”

Caleb the Camel

300

GEICO currently insures this amount of vehicles.

18,554,049 as of 06/06/2022

300

Who is the Claims AVP?

Lisa Tarallo

400

What year did the gecko make his debut.

1999

400

We must honor the trust that has been placed with us. Be committed and loyal.

4 - Integrity 

400

Getting a quote from GEICO is so easy even he can do it.

Caveman

400

This is currently the amount of associates employed by GEICO.

40,000+

400

Who is the Underwriting AVP?

Lauren Roan-Parks

500

What is the first year that GEICO had auto coverage available in all 50 states

2009

500

We are long-term thinkers.

7 - Invest

500

This mascot made his debut with the 2009 rhetorical question ad and may still be squealing out the back window.  

Maxwell the Pig

500

GEICO sold its 18th million policy in this year.

2017

500

Who is the regional vice president of the South East

Frankie Silva