Bidding
On Outbrain & Taboola, to adjust publisher bids you adjust this KPI up or down.
What is CPC?
This neighborhood-centric network uses dynamic headlines to tailor messaging based on a user's location (city, state, etc.).
What is Nextdoor?
The name of Geist's go-to rep for new account creation or assistance on Outbrain.
Who is Valerie?
When an advertiser buys ad inventory directly from a publisher at a set, predetermined rate.
What is a direct buy?
This native network recently announced that it's going public.
What is Taboola?
On Facebook, this bidding strategy is best for controlling bids in the auction.
What is a bid cap?
This social network has Question Targeting.
What is Quora?
On this social network, you have to optimize toward swipe-ups initially until you have a sufficient amount of pixel event learnings.
What is snapchat?
DAILY DOUBLE!
What is branded content?
These two native networks had a failed merger in 2020.
What is Outbrain and Taboola?
On Facebook, this bidding strategy will control costs while getting the most volume of results for your budget
What is a Cost Cap?
DAILY DOUBLE!
What is an Attentive Audience?
The only "core" native network that has an adgroup level.
What is Verizon Media?
This network was once known as Gemini or Oath.
What is Verizon Media?
This network’s app was the most downloaded app of 2020.
What is TikTok?
On this network, we can make CPC adjustments on the ad level.
What is Outbrain?
On Verizon Media, this audience type continually refreshes every 30 minutes and is similar to a LAL broken out into 8 tiered segments.
What is a Predictive Audience?
To access an ad's Geist link on Twitter, you go here.
What is a Twitter Website Card?
The name of Outbrain's new rule building system.
What is Outbrain Code?
What is domain verification?
On Pinterest, you can set campaigns to Autobidding or Custom Bidding. In Custom bidding, what is the max percentage you can increase or decrease target cost without resetting the algorithm?
What is 9%?
Name at least 4 types of Custom Audience targeting on Twitter
What is: (options)
Follower-lookalike, conversation, keyword, event, interest, Movies and TV Shows?
One textual element that Taboola has on the front-end that Outbrain does not is called this in Blackfire.
What is "Branding Text"?
This content-recommendation platform is the only native network that doesn't allow DTS campaigns.
What is Pocket?
As a result of the iOS 14 update, we will see a reduction in size of these on Facebook.
What are custom audiences?