AI Know How
Day-to-Day Efficiencies
Getting Smarter, Faster
Creativity and Ideation
Research and Competitive
100

This is the priority AI tool to use at FleishmanHillard.

What is OmniAssist?

100

This is one new OmniAssist capability. 

What is file upload, headline generation, image generation or saving chats?

100

This is who to contact for GenAI strategy support at FH

What is your STL-MSP AI CoE representative?

100

This is a best practice when using AI-generated visuals.

What is checking for bias, accuracy and brand and legal compliance?

100

This is one way AI supports research tasks.

What is summarizing reports, conducting SWOTs, or analyzing competitors?

200

This is why disclosing AI-generated content is important.

What is to maintain transparency?

200

This is a common daily task OmniAssist can help expedite.

What is drafting emails, agendas or summarizing reports?

200

This is the first place to go for getting started with GenAI tools.

What is the GenAI Quick Start Guide?

200

This is how AI supports brainstorming creative concepts.

What is by conducting competitive research to inform a brief, developing pre-read materials for brainstorming, or initial vetting of ideas to ensure originality?

200

Improve this SOW analysis prompt: 

"Conduct a SWOT analysis on FleishmanHillard, outlining strengths, weaknesses, opportunities and threats in a clear, structured format.” 

What is assigning a role? (e.g., 'Act as a business strategist').

300

These four elements make an AI prompt more effective.

What are a role, a task, the context and the desired outcome?

300

This is one way to refine a prompt for better AI responses.

What is by assigning a role, adding more context and specifying tone or length?

300

This is one place to access GenAI training materials.

What is AI quick start guide, OneLearning or OPRG training modules?

300

This one way AI can tailor content for specific audiences.

What is by adjusting tone, format, and keywords based on demographic data?

300

Improve this trends prompt: 

“Act as a consumer goods expert and compile trends you have seen in this space."

What is define the time period and desired length of the output?

400

This type of information should never be entered into an AI tool without approval.

What is confidential or proprietary information?

400

This is one way how AI supports PR and creative professionals with daily tasks.

What is by automating repetitive tasks and freeing up time for strategy and creativity?

400

This is one way to stay updated on new AI capabilities

What is by reading the AI Fresh Start or AI in Action emails?

400

This is a common limitation of AI-generated images.

What are distortions or inaccuracies in features?

400

This is one way AI supports competitive research.

What is synthesizing market data and providing strategic insights?

500

This is why AI-generated content requires human review.

What is to ensure accuracy or eliminate potential bias?

500

This AI model in OmniAssist is best suited for creative writing.

What is Claude?

500

This is an example of how AI streamlines content creation.

What is by generating first drafts, refining tone and ensuring consistency?

500

This is one way AI can help generate social media content.

What is drafting content calendars, captions, or image prompts?

500

This OmniAssist model is best for summarization and technical writing.

What is Gemini?