Product Design
From the presentation, what neutral colors are used to market towards both men and women?
Green, yellow, orange.
Any colors besides blue and pink!
Which gender is more likely to do impulsive shopping?
Trick question! Depends on the category!
Which gender has greener shopping habits?
Women!
What gender do geometric designs target?
Men.
Which gender is more likely to compromise for a quality deal?
Men.
Men are more likely to test out a product or try items on before purchasing them. True or False?
False!
How is masculinity presented in advertising versus femininity?
Masculinity: convey power, strength, athleticism.
Femininity: beauty, submissiveness, nurturance.
"Repels, not sells." What does this indicate?
If the product specifically states "for men," men will buy it. However, women are more likely to not purchase the product if labelled for women.
What were the three modes of shopping mentioned?
Grab and Go Shopper
Considered Shopper
Impulsive Shopper