Licensed Products
These are products that have the General Mills name on them but are made by another company.
Licensed Products
These products were once owned by General Mills but were sold off completely and are not Licensee products.
Divested Products
General Mills has collected over this many recipes that are available online for consumers.
15,000 recipes
This cookbook is listed as the 12th Edition and is one of the best-known Betty Crocker publications.
Betty Crocker Big Red Cookbook
This part of the code date tells the consumer the date the product should be used by.
use-by date
One main reason consumers contact General Mills about licensed products is because they couldn’t find this on the packaging
Licensee’s phone number or contact information
All divested product contacts must be coded to this Product and Subspecific combination in the system.
Product: Generic Corporate and Subspecific: General Information, Not GMI
One U.S. website consumers can visit to search for General Mills recipes by name, product, or ingredient.
www.bettycrocker.com
(Also acceptable: pillsbury.com or tablespoon.com)
These cookbook lists are noted as US-only and have enclosures available in Salesforce.
Betty Crocker and Pillsbury cookbook lists
In the United States code date format, this 3-letter section represents the month, such as JAN, FEB, or OCT.
MMM (three-character month)
This is the current Betty Crocker appliance licensee that has held the license since 2005.
Formula Brands / EF Appliances
Consumers calling about Hungry Jack pancake mix, syrup, or waffle mix should be referred to this company.
Hometown / Brynwood
Agents should not copy and paste recipes into response letters or emails; instead, they should include this when sending recipes by email.
recipe’s URL (link)
This cookbook is available only in Canada and was published during Nov–Dec 2021.
Liberté Cookbook
For Old El Paso products, agents must capture this entire sequence exactly as the consumer reads it from left to right.
entire code date string
When referring a consumer to a licensee, agents must collect details like brand name, UPC, and this specific identifier for electrical appliances.
model number
This phone number is used for customer service inquiries for multiple divested brands such as Martha White, Softasilk, Red Band, and La Piña
1-800-767-4466
If a consumer does not have internet access, agents may mail recipes, but they are limited to this maximum number of individual recipes.
4 recipes
Betty Crocker and Pillsbury CD-ROM cookbooks fall into this category and consumers should be referred to the manufacturer.
discontinued publications
In the Progresso code date format, this code appears only on cans that contain meat ingredients.
USDA code
This type of appliance is no longer made by any current General Mills licensee, though some manuals may still exist.
bread machines
Although most Pillsbury mixes were divested, these products should not be referred to Hometown because they are still owned by General Mills
Pillsbury flour and pancake mix in bags 25 lbs or larger
When a requested recipe cannot be found, agents must place the case on Hold and post a mention to this team in the Feed.
@Archives
This discontinued publication dates back to 1975 and is listed under MISC (DISC) publications.
Sphere Magazine
In Annie’s canned products, this number represents the Julian date in DDDYY format and should match the middle product identifier.
04225 (the Julian date)