By the Numbers
A Picture Tells a Thousand Words
Know Your Enemy
Yep, More Numbers
Crack the Code
100
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Salt Lake County.
What is 160,000?
100
Name the company who, appearing from 1925 to 1966 in most every U.S. state, used sequential billboards in a row, allowing them to be read by drivers passing by -- displayed a playful rhyme, with the last sign reading the brand name. (Not the company shown) 
What is a "Burma Shave" ad?
100
This is the primary metric used to measure an influencer's engagement.
What is engagement rate?
100
This number of 30 sheet posters is a #50 Showing in the Salt Lake Market.
What is 32?
100
22’8”X10’5”
What is the size of a 30 sheet poster?
200
This term allows us to compare data such as "likelihood to see a billboard" against a baseline average.
What is an index?
200
This movie revitalized the sequential billboard campaign. 
What is "Three Billboards Outside Ebbing, Missouri?"
200
This social media platform has the highest ad engagement rate for Gen Z.
What is Tik Tok?
200
This the total number of unique individuals or households exposed to an advertisement or marketing campaign at least once within a specified period
What is reach?
200
CONSUMERS SPEND (this percentage) OF THEIR WAKING HOURS
AWAY FROM HOME
What is 70%?
300
This is our published average CPM for Utah billboard advertising.
What is $3.68?
300
A canadian marketing company analyzed the Utah market and determined that OOH would be the most effective way to reach the entire state immediately.
What is Cavalia?
300
This measures how many people clicked on an ad relative to how many saw it.
What is click through rate (CTR)?
300
This is the number of 30-sheet posters that make a #50 Showing in the Ogden market.
What is 16?
300
This person was the first woman to vote in the United States.
Who is Seraph Young?
400
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Utah Lake County.
What is 125,000?
400
This is the minimum number of flips that an advertiser receives per day on this type of billboard.
What is 1,080?
400
Unlike traditional TV and Youtube pre-roll ads, CTV cannot be (blank).
What is "skipped"?
400
The average number of times an individual within a target audience is exposed to an advertisement during a specific time period
What is frequency?
400
Posters are re-(blank) and re-(blank) every 28 days.
What is "re-printed" and "re-posted"?
500
What is the CPM formula?
500
This fictional Ad Exec saaid this...
Who is Don Draper?
500
This is the typical format length for a radio ad spot.
What is "30 seconds"?
500
This is the 4-week rate for an annual rotary bulletin campaign in the Salt Lake market.
What is $12,581?
500
This graph highlights what aspect of Out of Home Advertising?
What is frequency?