By the Numbers
A Picture Tells a Thousand Words
Know Your Enemy
Yep, More Numbers
Crack the Code
PSS...
100
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Salt Lake County.
What is 160,000?
100
This pecentage of the Wasatch Front is located within 1 mile of a reagan billboard.
What is 90%?
100
This is the primary metric used to measure an influencer's engagement.
What is engagement rate?
100
This number of 30 sheet posters is a #50 Showing in the Salt Lake Market.
What is 32?
100
22’8”X10’5”
What is the size of a 30 sheet poster?
100
GOAL: To agree on what will
be covered or accomplished.
What is OPENING?
200
This term allows us to compare data such as "likelihood to see a billboard" against a baseline average.
What is an index?
200
This is the percentage of time coonsumers spend away fron their home.
What is 70%?
200
This social media platform has the highest ad engagement rate for Gen Z.
What is Tik Tok?
200
This the total number of unique individuals or households exposed to an advertisement or marketing campaign at least once within a specified period
What is reach?
200
CONSUMERS SPEND (this percentage) OF THEIR WAKING HOURS
AWAY FROM HOME
What is 70%?
200
GOAL: To build a clear,
complete, mutual understanding
of a customer’s needs.
What is PROBING?
300
This is our published average CPM for Utah billboard advertising.
What is $3.21?
?
300
We charge this much per square for extensions such sa this.
What is $100 per sq ft?
300
This measures how many people clicked on an ad relative to how many saw it.
What is click through rate (CTR)?
300
This is represents one percentage of the population reached within a specific market.
What is a rating point?
300
This is the number of opportunities to see a biilboard per day.
Who is Daily Effective Circulation?
300
GOAL: To help a customer
understand specifically how
you can satisfy a need.
What is SUPPORTING?
400
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Utah County.
What is 125,000?
400
This is the minimum number of flips that an advertiser receives per day on this type of billboard.
What is 1,080?
400
Unlike traditional TV and Youtube pre-roll ads, CTV cannot be (blank).
What is "skipped"?
400
The average number of times an individual within a target audience is exposed to an advertisement during a specific time period
What is frequency?
400
Posters are re-(blank) and re-(blank) every 28 days.
What is "re-printed" and "re-posted"?
400
GOAL: To agree on appropriate
next steps.
What is CLOSING?
500
What is the CPM formula?
500
This infographic shows diverse traffic patterns consumers take throughout the day in quadrants otheer than wheeree they live.
Who is the Traffic Origin Study?
500
This is the typical format length for a radio ad spot.
What is "30 seconds"?
500
This is the 4-week rate for an annual rotary bulletin campaign in the Salt Lake market.
What is $12,581?
500
This graph highlights what aspect of Out of Home Advertising?
What is frequency?
500
This is the first step to resolving a drawback.
What is Probe to understand the concern?
600
This media averages a $25.97 CPM.
What is TV advertising?
600
What is a Daily Effective Circulation multiplied by total days of campaign.
600
Social media content (post) is typically viewed and relevant for this length of time.
What is 24hrs?
600
The 2025 media kit contains this many pages.
What is 114 pages?
600
This is the number of times per day a billboard is likely to be seen.
What are Out of Home Impressions?
600
This is the first step to resolving a misconception.
What is Probe to understand the concern?