Vocabulary
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Ways to Use an MkIS
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Ways to Use an MkIS
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100

The edge achieved by businesses that offer something better than their competitors.

What is COMPETITIVE ADVANTAGE

100

Economical; good value in relation to the price, or cost.

What is COST-EFFECTIVE

100

Changing advertising strategies.

What are Promotional strategies

100

Planning a direct-mail campaign to increase store traffic.

What are Promotional strategies

100

This school district is investigating a teacher over an Elon Musk tweet.

What is Providence Public Schools

200

Facts and figures.

What is DATA

200

Analyzing collected facts and figures and putting them into formats useful to a business.

What is DATA PROCESSING

200

Preventing potential failure of a new product.

What is Risk reduction

200

Maintaining product lines comparable to those of competitors.

What is Competition

200

This is the theme for Tuesday's spirit week.

What is Tropical Tuesday

300

Facts and figures available in locations outside a company.

What is EXTERNAL DATA

300

Data presented in a useful form.

What is INFORMATION

300

Controlling business costs.

What is Profitability

300

Identifying products to eliminate based on net income.

What is Profitability

300

This is the theme for Wednesday's spirit day.

What are Dress Like Twins

400

Facts and figures located inside a company.

What is INTERNAL DATA

400

An organization’s portion of total industry sales in a specific market.

What is MARKET SHARE

400

Developing the marketing budget.

What are Sales forecasts

400

Keeping prices in line with those of others.

What is Competition

400

What is the theme for Thursday's spirit day.

What are Decades Day

500

An organized way of continuously gathering, sorting, analyzing, evaluating, and distributing marketing information.

MARKETING-INFORMATION MANAGEMENT SYSTEM (MKIS)

500

The systematic gathering, recording, and analyzing of data about a specific issue, situation, or concern.

What is MARKETING RESEARCH

500

Exploring ideas for new goods/services.

What are Market opportunities

500

Increasing production based on changing market trends.

What are Market opportunities

500

What former President spoke at Brown University this week. 

Who is Bill Clinton