Numbers Are For Nerds
200-300, no more than 500
What's the ideal number of emails to send out in a day to maximize deliverability and prevent being flagged as spam?
Adding this to your subject line statistically boosts open rates by 2 times.
What are numbers?
This needs to be at the end of every email body, before your email signature.
What is a call to action?
This time of day is best for sending emails, based on open rates.
What is the afternoon?
(20% b/w 9-12am) (31% b/w 12-3) (26% b/w 3-6)
This is the first question you should be asking pertaining to emails.
Are my emails being delivered?
69% of email recipients that do this, do so based solely on the subject line.
What is, report an email as spam?
Adding this to your subject lines boosts open rates by 25%.
What are questions?
This is the most important part of your email body.
What is the first sentence of your email / the preview line?
Every email in a follow up / drip thread should include this NEW element.
What is a new value point?
These are things like target audience, subject length, personalization, and time of sending.
What are considerations I need to take when trying to increase open rates?
4-7 Words
How long should your subject line be?
This is the peanut butter to the Subject Line's jelly - synergy here makes all the difference for open rates.
What is the preview line / first sentence in the email?
This is Andrew's favorite quote pertaining to communication - involving preventing typos, poor grammar, incorrect information, etc.
What is, "You are your details"?
Doing this is email-credibility suicide and should be avoided at all costs.
What is sending subsequent emails to someone who has unsubscribed / marked you as spam?
Am I sending to the right person? If I’m importing emails from a CSV, have I correctly mapped my fields? Have I personalized my message correctly? Do I have any spelling or grammar errors? Are the benefits of my product or service obvious? Are my sentences too long? Does my message have a CTA?
What questions should I be asking before I hit send?
4 Seconds
How long do people scan their emails before committing to read it or moving on to the next email?
List 5 elements that can trigger spam filters in Subject lines or the body of an email.
What are, trigger words; highlighted text; exclamation points; open, click, or attachment tracking; links; emojis; caps; multi-colored text; images; etc.
Hyperlinked text, links to Google Drive hosted proposals, and minimal numbers of links in an email body will boost this in your emails.
What are ways to improve my click rates?
This de-selection may actually increase open and reply rates, at the cost of helpful data.
What is turning off email open and click tracking?
Should I use a different greeting? Can my opening line be improved? Is my email too long? Is my CTA ask too big? Have I clearly conveyed the benefits of my product or service? Am I following up an appropriate number of times?
What questions should I be asking myself to increase my response rates?
Doing this will increase your response rate by 26%, decrease being sent to spam, and potentially boost revenue by 760%.
What will personalization do for my email reply rates?
Withholding this counter-intuitively increases your open rates, by piquing curiosity and increasing ambiguity.
What is your solution / data?
These are the three non-negotiable elements of every email body.
Including this as 1 or 2 of your follow ups helps recipients with neural coupling, dopamine, mirroring, and multiple facets of cortex activity in the brain.
What are stories / testimonials?
This is the target age (or age range) you should be writing to, to make your email quick and simple to read, digest, and reply to.
What is, 10 years old / elementary-school aged children?