RM Basics
RM Restrictions
STAR Report
Revenue Meeting
MISC
100
Selling the Right Room to the Right Client at the Right Moment at the Right Price on the Right Distribution Channel with the best commission efficiency
What is Revenue Management
100
The guest cannot arrive on Saturday but can arrive on Friday for two nights. Saturday has a what in place - starts with a C
What is a CTA - Closed to Arrival restriction
100
A hotel must have at least this amount of hotels in the comp set excluding the property
What is FOUR
100
GF report that shows budget and anticipated revenues and named after Dan
What is the Hatch report
100
Accounts that are considered vital in the transient market but typically handled by the sales team or DOS
What are corporate accounts (LNR & KNR)
200
Subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them Ex: Discount
What are Market Segments
200
Hotel is oversold by fifty rooms - the system needs to be?
What is CLOSED
200
This report comes weekly is considered the hotel's report card
What is the DAYSTAR
200
Report used to measure how the hotel is doing based on competitors
What is the STAR, or DaySTAR, or Month End STAR
200
This site allows a transient customer to book a block of rooms and hotels bid to gain the business
What is Hotelplanner
300
The customer asked for a specific rate but the hotel does not participate or it is closed
What is a denial or regret
300
Friday has 10 rooms left, Saturday has 3 rooms left - what restriction should be placed on Saturday
What is a MLOS restriction (ex: MS2)
300
The report that comes monthly is called
What is the Month End Star
300
A DOS can be crucial when discussing these in the revenue meeting
What are group blocks
300
This site can be handled by Sales, FOM , or the GM and shows online reviews - most popular site used in our industry
What is Tripadvisor
400
Hotels Report Card
What is the STAR Report
400
The Olympics are coming to your market - what system changes can be made in advance
What are cancellation polices or changes to the advance booking policy
400
STAR Reports show what three categories
What are OCC, ADR, and RevPar
400
A report used to show competitors current rates compared to ours and is provided by Travelclick
What is the Marketvison Report
400
A solicitation made often through a bidding process, by an agency or company interested in procurement of a commodity, service or valuable asset, to potential suppliers to submit business proposals.
What is an RFP (Request for Proposal)
500
Revenue Managers favorite saying
What is dropping rate does not increase demand
500
The BAR rate for the hotel is competitive with comp set - what else can be done
What is compress discounts
500
STAR has the ability to show transient versus group versus contract which is called
What is Segmentation Summary
500
Goal for 2015 is to........
What is get more ADR
500
You are a DOS and have a lead for a group over a special event, your next step is......
What is review with GM or call/email your Revenue Manager