wine basics 🍷
This grape is commonly used to make rosé
What is grenache?
This is the tool Antonia probably has open right now
What is ClickUp?
The word “Gleam” is meant to represent this
What is shining or glimmering?
The app you open “just for a second”
What is tiktok?
The short line designed to grab attention at the start of content
What is a hook?
This country is the largest wine producer by volume
What is italy?
If a slide suddenly glows up, it’s because of
Who is Erin?
Gleam was born during this global moment
What is the Covid pandemic?
The tv show featuring amateur bakers competing in a tent
What is the great british bake off?
The answer to most marketing questions
What is it depends?
The alcohol percentage listed on a bottle is called this
What is ABV?
This is the topic Allison casually knows way too much about
What is wine?
One thing Gleam always builds before posting more content
What is a strategy?
The term used when content spreads rapidly online
What is viral?
The email that makes money while you sleep
What is an automation?
The wine fault that can smell like wet cardboard
What is cork taint?
Who on the team is most likely to suggest a new idea just as a meeting is ending?
Who is McKenna?
The type of clients Gleam works best with now
What are values-led founders or feel-good brands?
The term for scrolling endlessly without purpose
What is doomscrolling?
The thing people blame instead of strategy
What is the algorithm?
The French word that describes how place affects wine
What is terroir?
Who on the team is most likely to keep things calm when everything feels chaotic?
Who is Antonia?
The future version of Gleam that goes beyond services
What is a movement and community?
This song soundtracked the viral Jon Hamm thirst trap trend on social media
Kato - Turn The Lights Off feat. Jon
The thing people think marketing magically fixes, but actually doesn’t
EVERYTHING