Show:
Background
Environmental Factors
Problems
SWOT
100

Who founded Glitzz?

Mr. Lee

100
Was the product sold all over the world?

No

100

Was there other competitors in this market? 

Yes

100

Name one weakness

  • Brand recognition

  • Availability 

  • Price

200

Who took the company over?

Lee Jr. 

200

Which country in Asia was this product founded in? 

Singapore

200

What was the most costumers would want to spend on this type of product? 

$20

200

How would you describe Glitz's formula? 

Effective 

300

What is the product used for?

Jewelry cleaner

300

What did new technology create?

  • easier/cheaper way to clean jewelry

  • or

  • A coat that prevents jewelry from becoming dirty

300

What was the first problem with the marketing strategy?

Too expensive 

300

Name one opportunity Glitzz has

  • Longevity/Growth of Jewelry market 

  • Online opportunities

  • Agreements with jewelry stores

400

What was the product ORIGINALLY used for?

Restaurant and household cleaning