The Attentive Story
When was Attentive founded?
2016
What does TCO stand for?
Total Cost of Ownership
What is the foundation of Attentive’s email advantage?
Identity
Recognizing more visitors fuels all personalization.
What does combining email + SMS in Attentive improve?
Efficiency
One workflow, one system, less manual work.
What’s the big problem many brands face with personalization today?
Same messages - most customers still get one-size-fits-all messaging.
Over-sending - you only send messages that matter
Which quadrant does Attentive sit in the competitive landscape?
Top Right / Easy & Powerful
Why are the first 30 days of the customer journey so important?
High Intent / 5x more likely to buy
Why do fewer emails often earn more?
Deliverability
Better Inbox Placement → More Opens → More Revenue
What core design approach makes Attentive stand out from legacy platforms?
Mobile-first
Attentive was built for today’s shoppers who live on their phones.
What improves when messages match customer behavior?
Engagement
People open what feels tailored to them.
What are Attentive's core differentiators?
Identity, Orchestration, & Deliverability
What helps Attentive tailor messages based on shopper behavior?
Better Data
Attentive uses real behavior + preferences to personalize emails.
What prevents double-sending?
Orchestration
Email + SMS work together so you don’t hit customers twice.
Attentive offers _____ migration support.
White-Glove
Attentive handles setup so switching is easy.
What helps reduce sending too many messages to the wrong people?
Targeting
Better targeting = less waste.
Why do brands trust Attentive during high-traffic moments?
Reliability
The platform stays stable even during huge spikes like BFCM
What do signup units capture beyond emails?
Intent
Attentive learns what a shopper cares about, not just their address.
Where do shoppers expect promo emails?
Promotions tab
It’s normal and doesn’t hurt results.
How should SDRs reframe “switching is too hard”?
We help!
Attentive’s team handles the heavy lifting — journeys, templates, data transfer, IP warming, and overall setup — so switching is guided, supported, and easier than most brands expect.
What helps ensure messages land when customers are most likely to engage?
Timing
Sending during a customer’s “attention window” increases opens and clicks.
Who is Attentive's current CEO?
Amit Jhawar!
What makes Attentive’s email + SMS programs work better together?
Cross-channel Orchestration
Email and SMS share data + behavior to create smarter, connected journeys.
Which competitor is “easy but limited” & why?
Klaviyo
Easy to use: Simple, beginner-friendly tool.
Limited power: Not built for complex or scaled programs.
Basic personalization: Mostly manual rules.
Weaker identity data: Recognizes fewer visitors.
More DIY: Less strategic support.
Give us your 20-30 second Attentive email pitch!
Player's choice!
What is the overall goal of smarter personalization?
Higher revenue
More relevant messages lead to higher engagement, more conversions, and ultimately more revenue for the brand.