A document containing: personal, educational and professional qualifications.
Resume
Market statistics that identify characteristics of individuals in the market.
Client profile
This effects all 5 senses within the Salon/Spa
Ambiance
What does S.M.A.R.T. stand for?
Smart (who, what, when, why, where)
Measurable (tracks progress with benchmarkers)
Achievable (having the capability to do a task)
Realistic (specific goals met within a specific timeframe)
Timely (I will obtain 3 advanced certifications by July 7, 2026)
A document with a brief self-introduction, summary of why you'd like to work there and description of qualifications you can contribute.
Cover Letter
Needs accurate info, needs to equal value for the money
Analytical client
Punctual, polite, respectful and pristine appearance
Personalized approach
A goal to be achieved within a year
Short term goal
Owned by one to two people, owner makes the decisions, 1-10 rooms, offers variety of services (nails, massage, facials etc)
Independent Salon/Spa
Likes to converse, this is a social visit, client will trust advice.
Conventional client
Accommodating, great communicator, diplomatic
Interpersonal approach
A goal(s) achieved in 5 years
long term goal(s)
A collection of your creative work and documents:
special events, technical skills, accomplishments, referrals.
Portfolio
This client wants newest treatments and products available.
Authentic client
This creates a harmonious and consistent environment for Salon/Spa staff.
Synergy
What is Pareto's Principle?
80/20 rule
20% of the work, effort, resources
80% profits generated
FUN FACT: Vilfred Pareto observed in 1896
20% of the population owned 80% of land