Dividing clicks by impressions will give you this metric.
What is clickthrough rate (CTR)?
100
The Cleveland office is in this region.
What is the North Region?
100
This was the first app that let you "swipe right" on someone you want to hook up with.
What is Tinder?
100
This Harvard graduate launched an app in 2004 that over 2 billion people "Like" today.
Who is Mark Zuckerberg?
200
"Flappers" in this decade were young women who wore short skirts, bobbed their hair, listened to jazz, and flaunted their disdain for what was considered acceptable behavior.
What is the 1920s?
200
This metric tells you how many times your ad was served.
What are impressions?
200
Headquartered in Paris, this French holding company owns SapientRazorfish.
What is Publicis Groupe?
200
This app lets you throw birds at pigs.
What is Angry Birds?
200
The company started by this co-founder, who passed away in 2011, has the largest market cap in the world.
Who is Steve Jobs?
300
This decade featured the Kennedy assassination, the Civil Rights Act, and the moon landing.
What is the 1960s?
300
This tells you how often, on average, a single person saw your ad.
What is frequency?
300
This color is prominently featured in SapientRazorfish branding.
What is Cosmic Blue?
300
Kim Kardashian has over 102 million followers on this picture/video sharing app.
What is Instagram?
300
This 27-year-old dropped out of Standford to focus on an app whose images would disappear shortly after you sent them.
Who is Evan Spiegel?
400
The ballpoint pen, electric razor and helicopter were all invented in this decade.
What is the 1930s?
400
This KPI tells you the percentage of visitors to a website who leave after viewing just one page.
What is bounce rate?
400
This former managing director at SapientNitro is now serving as president of the North Region.
Who is Alyssa Altman?
400
This music app is powered by the Music Genome Project.
What is Pandora?
400
This co-founder of the most popular search engine in the US was born in Russia.
Who is Sergey Brin?
500
World War II ended in this decade.
What is the 1940s?
500
This 3 letter acronym lets you know how much you paid for 1,000 impressions.
What is CPM?
500
This former CEO of SapientNitro is now CEO of SapientRazorfish.
Who is Alan Wexler?
500
This messaging app was acquired by Facebook for over $19 billion in 2014.
What is WhatsApp?
500
Currently the CEO of Square, this co-founder's app let you send messages that were 140 characters or less.