Digital Marketing
Google Ads
Pay-per-click Advertising model on Google's Search Network
Creating High Quality Content
Develop a content strategy
Content Marketing
Focused on creating and distributing relevant content to retain an audience.
Audience Targeting Strategies
Demographic: Age
Interest based hobbies
Keyword Targeting
Creating Effective Google Ads Copy
Use compelling headlines that grab attention
Social Media Marketing
It leverages popular platforms to connect to businesses through content sharing.
Trends
How to create a Google Ad Campaign
Set up Google Ads Account;
Define objectives;
Create and launch campaign
Largest age group: 18 - 24 years
Google Ads
Provides measurable results and real-time tracking
Content Distribution
90% of marketers use social media to distribute their content
Creating Effective Google Ads Copy
Highlight unique selling points
Google Ads
Ads appear in search results when users query items
Creating High Quality Content
Understand your Audience
Measuring Google Ad Performance
Conversion Rate:
% of clicks that lead to action
Measuring Google Ad Performance
Click-Through Rate
% of Ad impressions
Age group 25- 34 year olds
Creating High-Quality Content
Use credible sources;
Incorporate engaging visuals and multimedia
Building your Social Media Community
Be consistent with posting;
Encourage followers to share their experience
AI Bots
36% of marketers are using AI chatbot for tasks
TikTok
X (Twitter)
Users aged 18 - 29 years
Creating Engaging Social Media Content
Use eye-catching visuals;
Use questions or polls;
Use trending topics
AI
66% of businesses use AI for content marketing
Key Social Media Platforms for Business
Facebook;
Instagram;
Linkedin;
X (Twitter)