Bidding
There are 3 types of bidding: manual, semi-automated, and ___________.
Smart Bidding
The three match types
The number of recommended Responsive Search Ads and Expanded Text Ads per ad group
The extension that allows you to make a phone call.
Call Extension
The p code for a general search call only campaign.
p16
This bidding option drives as many conversions as possible within your set budget
Maximize Conversions
What you add to a campaign to repel searches
Negative Keywords
30
The three most commonly used ad extensions.
Sitelinks, callouts, and call
The extension that lets users fill out a short form from the ad.
Lead Form Extension
This bidding option automatically sets bids to show your ad on the absolute top of the page, top of the page, or anywhere on the SERP.
Target Impression Share
The tab where I can find what user's actually searched when my ad was shown.
Search terms
Number of characters in a description line
90
The extension that is short and sweet, followed by periods.
Callouts
The match type that is recently retired.
+Modified +Broad +Match
The total amount of time after implementing smart bidding before you can compare your performance results.
3 weeks
The number of ad groups in a general search campaign.
Depends!
The text that follows the display URL after the /
Display Path
The minimum number of sitelink extensions needed in a campaign for Google to display them.
2
The two semi-automated bidding options that let you set a maximum cost per click bid limit.
Maximize Clicks & Target I.S.
How many conversions are required in the last 30 days to use Smart Bidding?
0
The percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.
Impression Share
Number of available headlines and descriptions in a RSA
15 headlines, 4 descriptions
The three final URL #'s you can use for every campaign's sitelink extensions
#page
#contact
#site-wrapper
The only bidding option that requires conversion data before using.
Target ROAS