What are google search ads
Google Ads is built around which three principles:
relevance, control, and results.
How the Google Ads auction works
Ad Rank determines your ad position and whether your ads are eligible to show at all. Generally speaking, the ad with the highest Ad Rank gets to show in the top position, and the ad with the second highest Ad Rank gets to show in the second position (assuming the ads clear the relevant thresholds), and so on.
What's a text ad & 3 elements of text ad
Text ads are just that — ads made up of text! They’re a simple yet powerful way to get your business in front of people when they’re searching for products or services like yours on the Google Search Network.
Headline, description & URL
What do customers want?
Relevent information, information based on the moment, ads that contribute to their experience
What's automated bidding?
Bidding is a key success factor for online marketing, and the bid strategy you choose directly influences how your campaigns perform and how visible your ads are in the unique moments that are important to your business.
What are the different types of Campaign types
Search, Display, Video, Shopping, and App
What are the three main factors that determine the quality of an ad
Expected clickthrough rate
Ad landing page experience
Ad relevance
Best practices for excellent Google Ads
Implement three to five ads per ad group
Optimize your ad rotation for clicks or conversions
Use at least three extensions for each campaign or ad group
How many type of extensions are there and what are they?
7 : Universal, callout, structured, location, Affiliate location and call extension
What should you keep in mind for automatic bidding
Performance, Auctions, User Journey Complexities
What are 4 types of ways to optimize your campaign
Device targeting, location & language, bidding and budget and ad extensions
How Ad Rank influences actual cost per click
average cost per click (CPC) is not the price you’re paying for each of your clicks. Because the system is dynamic, the CPC can vary a lot from auction to auction
What are responsive search ads
Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users' search terms — which can improve your ad performance.
What are three extensions every marketer should be using to enhance their text ad:
Sitelinks, callout extensions, and structured snippets.
What are the different types of bidding strategies
Awareness-based bidding strategies
Consideration-focused bidding strategies
Conversion-focused bidding strategies
Value-based bidding strategies
How to reach a broad audience with match types
ads in front of a wider audience
dont miss any search terms her customers
use broad match and broad match modifier keyword match types.
What is Quality Score?
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions. Quality score is composed of expected clickthrough rate, ad relevance, and landing page experience.
What are the 4 benefits of responsive search ads?
Flexibility
Relevance
Reach
Performance
What are some tips and best practices of site links
Add as many site links as you can, Select the right landing pages, guide the user
What are the benefits of Optimization Score?
Instant, Customized, Scalable
How to narrow your reach with match types
phrase match and exact match keyword match types to narrow the audiences to see specific ads
Which attributes describe a good landing page experience?
Easy to navigate
Relevent and original
Transparent and honest
How does Google Ads generate responsive search ads?
Google Ads creates them based on existing high performing ad copy.
Why should you use callout extensions?
What are three ways that Google’s Audience solutions can help you enhance your Search strategy?
Variable Bidding, Keyword expansion & creative customization