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GA 1
GA 2
Odds & Ends
100

What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period

  • The percentage of total site exits

  • The percentage of sessions in which a user exits from your homepage

  • The percentage of visits when a user landed on your website and exited without any interactions

The percentage of visits when a user landed on your website and exited without any interactions

100

what data is google analytics goals unable to track?

  • Watching a video

  • Making a purchase

  • Customer’s lifetime value

  • Signing up for a newsletter

Customer's Lifetime Value

100

The Stratocaster is an iconic version of this musical instrument

Guitar

200

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • Ecommerce Conversion Rate

  • Visits

  • Page Value

  • Bounce Rate

  • Pages / Visit

Ecommerce Conversion Rate

200

What feature would be used to collect how many times users downloaded a product catalog?

  • Event Tracking

  • Custom Dimension

  • Calculated Metrics

  • Custom Report

Event Tracking

200

This is the more familiar name of a stock market index that measures the stock performance of 500 large companies listed on stock exchanges in the United States.

S&P 500

300

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 0

  • 3

  • 1

  • 2

1

300

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Assisted conversion

  • Primary conversion

  • Last-click attribution

  • Second-to-last-click attribution

Assisted Conversion

300

This early Christopher Nolan film features a disjointed timeline and an individual with short term memory loss

Memento

400

if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 0

  • 1

  • 2

  • 3

3

400

Which Goals are available in Google Analytics?

  • Destination, Event, Pageview, Social

  • Location, Event, Time, Users per Session

  • Destination, Event, Duration, Pages/Screens per Session

  • Pageview, Event, Transaction, Social

Destination, Event, Duration, Pages/Screens per Session

400

The Spinney Reservoir and Southe Platte River have both been designated by the Colorado Wildlife Commission as Gold Medal streams, making them great places to do what? 

Fish

500

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Multi-Channel Funnel reports
  • Ecommerce reports
  • Goals reports
  • Acquisition reports

Multi-Channel Funnel reports

500

When does a default Analytics session expire?

  • At noon every day
  • When a user opens another browser window
  • When a user is inactive on your website for more than 30 minutes
  • After 30 minutes, regardless of user activity on your website
  • When a user is inactive on your website for more than 30 minutes
500

The conference room formerly known as MLK Jr. was recently re-named with this alpine-inspired monicker

Mt. Elbert