Properties and Views
Greatest Hits
Name That Report
All About Goals
Traffic Sources and Campaigns
100
The unique number that identifies a Google Analytics property.
UA number (also called tracking ID or property ID)
100
This core type of Google Analytics hit is generated each time the default tracking code executes.
pageview
100
The first page of each session.
Landing Pages
100
When they're created, goals are retroactive for this amount of time.
none
100
When you link AdWords to Google Analytics, enable this feature to bring in cost and click data.
Autotagging
200
The maximum number of views that you can create per Google Analytics account by default.
50
200
The code for this type of hit requires a category and action, and it often includes a label as well.
event
200
By default, this report displays clickthroughs from all websites not recognized as search engines.
(All) Referrals / Referral Traffic
200
For a given goal, the maximum number of conversions recorded per user per session.
1
200
By default, a clickthrough to your website from an email opened in an email client such as Outlook would count towards this traffic channel.
Direct
300
Apply one or more of these to your view to modify the raw data feed.
filter
300
This type of hit contains detailed information about a transaction.
Ecommerce
300
How long has it been since the visitors' last session? How often are they returning?
Frequency & Recency
300
Destination, Duration, Pages/Screen per Session, Event
goal types
300
Most organic traffic from Google and Yahoo is recorded with this keyword.
(not provided)
400
Use this view setting to consolidate URLs by removing name/value pairs (such as sessionid=123) that don't determine different page content.
Exclude URL Query Parameters
400
You might generate this type of hit for an action that is similar to accessing a Web page, such as opening a PDF.
virtual pageview
400
How can I reduce my page load time?
Speed Suggestions
400
The Google Analytics access right required to create a goal in a view.
Edit
400
Of Direct, Organic Search, and Paid Search, the traffic channel that requires some form of campaign tagging to appear separately in the Channels report.
Paid Search
500
In the property admin, you can create this type of list for displaying ads to your non-converting visitors when they go to other websites.
remarketing (or retargeting) list
500
A basic hit type in app tracking.
screen view
500
Which channels are helping goal completions and Ecommerce transactions that don't occur on the first visit?
Assisted Conversions
500
In addition to Funnel Conversion Rate, this metric is calculated only if you have configured a goal with a funnel.
Abandonment Rate
500
If this medium drives a return visit, the Channels report will display the new visit as if it came from the previous medium instead.
(direct)
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