Google's History
The algorithm that became the start of the search engine Google
What is PageRank?
Google reorganized to this holding company in 2015 - separating search/ads.
What is Alphabet Inc.?
The division that focuses on self driving cars and is in the introduction/early growth stage.
What is Waymo?
The threat from these are moderate to high - the AI assistants & social media search.
What are substitutes?
These are the critical tasks.
What are developing products, managing global advertising, and commercializing "Other Bets"?
Google went public in this year, while the founders remained 51% voting power.
What is 2004?
This was create to keep Google's core business separate from high-risk ventures such as driverless cars.
What is Alphabet?
The industry life cycle stage that Google's search and ad businesses is in.
What is maturity?
Google's High rivalry - Apple, Amazon, other platforms.
What is rivalry among existing firms?
The success of Google’s AI projects and “Other Bets” initiatives depends on these groups of employees, whose expertise ranges from deep technical research to adaptable managerial leadership.
Who are the people?
The advertising program, launched in 2000, was Google's primary source of revenue.
What is AdWords?
The main sector Google focuses on - where most of the revenue comes from.
What is search and advertising?
The reason to diversify with driverless cars and health tech.
Technological space with primary in online search and digital advertising.
What is industry?
Google encourages collaboration, innovation, inclusivity and adapability to ensure creativity.
What is Google's culture?
In 2017, Google launched this.
What is Android?
Google's expansion into new products and businesses - browsers, mobile phone operating systems, mobile devices, driverless cars.
What is diversification?
The reason to diversify by expanding into Chrome, Android, Youtube, Google Cloud, etc..
What is growth?
How easy/difficult it is from the bargaining power or suppliers and buyers.
What is moderate?
Google maximizes innovation through their flat hierarchy structural approach and autonomous leadership for different business units.
What is formal organization?
Google had dominance in this sector in the United States by 2005.
What is web search?
This browser integrated vertically into the company’s value chain and defended its core advertising revenue - providing successful diversification for Google.
Google's economies of scope used for Android and other tech that allows for the reduction of costs.
What is profitability?
This framework used in analyzing Google's competitive environment, diagnoses major pressures in online search and digital markets, and identifies opportunities and threats.
What is Porter's Five Forces?
It evaluates how well Google's tasks people, structure, and culture fit together to create value through internal external, amd dynamic alignment.
What is the Congruence Model?