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Which of the following is not an effective method for writing AdWords ad text?
1. Rotate ads and automatically show the best performing ad more often.
2. Use only one ad variation per ad group for the sake of a consistent message
3. Utilize a call to action, such as buy, order, or purchase
4. Include the most relevant information about your business first
2 Use only one ad variation per ad group for the sake of a consistent message