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Account
Recommendations
Optimization
Targeting
AAR
100
What would be the appropriate account access level to assign a co-worker who also needs to log onto the AdWords account to make changes and manage access levels? A. MCC B. Administrative Access C. E-mail C. Read Only D. Standard Access
B. Administrative Access
100

How many recommendations can we see inside one Google Ads account?

There is no fixed number of recommendations. It varies for every account since it is based on the current account settings, bidding strategies & other factors.

100
Q: The Ads Diagnostic Tool reports data for your ad's placement on the Google content network. True or False
False - The Ads Diagnostic Tool reports data for Google search results only. It does not analyze your ad placement on the content network or other sites in the search network.
100
If the user doesn’t specify a language preference, Google determines the default language preference ______. A. by considering the user's IP address B. by considering the language of the query entered C. by considering the Google domain (like Google.fr) D. to be English
C. by considering the Google domain (like Google.fr)
100

Once an AAR is selected by an advertiser how does it work?

Once an AAR is selected, if that recommendation resurfaces on the recommendations page, it gets automatically applied to the account.

200
When a user signs up for an Adwords account, which of the following information is taken at sign-up but cannot be changed later? A. Payment type and Company name B. Billing currency and time zone C. Business address and company registration number D. Company name and time zone
B. Billing currency and time zone
200

Once recommendations are applied on the account, where can we see when they were applied?

You can see all the recommendation changes timestamp in the change history page.

200
Q: An advertiser should always increase the CPC of a keyword with a positive profit margin. True or False
False - An advertiser may want to increase the CPC to increase exposure and generate more traffic.
200
Considering a user's IP address is the only method Google uses to show regionally targeted ads. True or False
False
200

What is the need of AAR when recommendations are already there?

AAR automates the application process of recommendations. Because of it, recommendations get applied automatically which saves advertiser time.

300
Which of the following is NOT set at the campaign level? A. Budget B. Time Zone C. Default Bid D. Campaign Type
B. Time Zone
300

If I dismiss any recommendation where can I see it in the account?

You can find the dismissed recommendations under the Dismissed section of Recommendations.
300
Which of the following is not a technique for optimizing your account? Organizing your ad groups Editing your landing page Increasing your daily budget Changing your cost-per-click (CPC) bids
Increasing your daily budget
300
Vandre owns a sub shop in Grand Rapids. People LOVE his food and are willing to come from 50 miles around...but majority of his customers come within a 3 mile radius. Right now, he is targeting the entire state of Michigan and majority of his clicks are coming from Detroit which is way outside of his typical customer base. What 2 things can Vandre do to improve his targeting?
Set 50 mile radius target around his store. Set a 3 mile radium target around his store with a positive bid adjustment.
300

Does applying AAR increases the spend of the advertiser?

AAR will only make use of the allocated budget of the campaigns. It will never increase the budget of any of the campaigns.

400
There is a minimum monthly amount that you have to spend on Google AdWords. True or False
False
400

If I opt-out of a certain recommendation, will that recommendation again surface on the account in the future?

Recommendations which have been opted out of can surface back on the account, if the Google algorithm sees the requirement for it in the future. 

400
Janice has a shoe company. She only sells women's high heels, boots, and tennis shoes. What is the least number of ad groups she should have in her account? Bonus: What tool could you use to help you do research on the keywords she should include?
3
400
Targeting your ads to all countries and territories is ideal for a business that ______. 1. provides software solutions to users in Phoenix, Arizona 2. sells Spanish-language books 3. makes handmade toys and ships them globally 4. has a distribution system that serves Western Europe and South America only
3. makes handmade toys and ships them globally
400

How many Auto Apply Recommendations are given to an advertiser to select from?

26

500
Which of the following statements regarding your account performance is false? 1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid 2. A high CTR normally indicates that your campaign is performing well 3. A high quality score typically means the keyword/ads are relevant 4. You can use the Ads Diagnostic Tool to see if your ad is showing for a particular keyword query
1. Your keyword will be listed as disapproved if your CPC bid is lower than the minimum bid
500

Name a recommendation which will be useful to generate revenue for a business.

Maximize Conversion Value with Target ROAS bidding strategy

500
Which keyword matching option provides the best possibility for high numbers of ad impressions? 1. Exact match 2. Phrase match 3. Broad match 4. High traffic match
3. Broad match
500
Region and city targeting can help you keep your Quality Score ______ while keeping your cost ______. 1. low, low 2. high, low 3. low, high 4. high, high
2. high, low
500

Once an AAR has been applied to the account, for how many days the rep gets the points for it?

From the day it is applied, till the end of the quarter.