Funnel Stages
If a brand wants to get noticed by as many new people as possible, what stage of the marketing funnel are they targeting?
Awareness (Top of Funnel).
This video ad format is unskippable, lasts exactly 6 seconds or less, and is highly optimized for mobile awareness. What is it called?
Bumper Ads
What is the metric called that counts the total number of times your video ad is displayed on a user's screen?
Impressions
Which audience targeting type groups users based on long-term lifestyle habits and passions, like "Gourmet Chefs" or "Travel Enthusiasts"?
Affinity Segments
True or False: Location targeting and language targeting are selected inside the Audience menu of Google Ads.
False (They are configured in the Campaign Settings menu).
A customer is comparing features between two different laptops online. What funnel stage are they currently in?
Consideration (Middle of Funnel).
After how many seconds does a viewer get the option to skip a "Skippable In-Stream" video ad?
5 Seconds
What is the mathematical formula used to calculate a video campaign's Click-Through Rate (CTR)?
(Clicks ÷ Impressions) x 100.
Which audience segment should you target if you want to reach users who are actively researching and intending to buy a new car right now?
In-Market Segments
What Google platform tool must an advertiser use to set up conversion tracking, build video campaigns, and optimize bids?
Google Ads
If a company's main goal is to get users to fill out a registration form or buy a product immediately, what funnel stage are they focusing on?
Action (Bottom of Funnel).
What is the length range for a standard Non-Skippable In-Stream video ad on YouTube?
15 to 20 seconds
If 1,000 people see your video ad on their screens, and 250 of them watch it to completion, what is your View-Through Rate (VTR)?
25% (250 views ÷ 1,000 impressions)
If a student wants to target people who just graduated college, bought a house, or had a baby, what audience targeting type should they select?
Life Events
What free snippet of code must be installed on a company's website so that Google Ads can track when a user actually buys something after watching a YouTube ad?
Google Ads Conversion Tracking Tag (or Google Tag).
Why would a brand choose to run a "Video Action Campaign" instead of a broad awareness campaign?
To drive measurable conversions (like online sales, sign-ups, or leads) using clear Call-to-Action buttons.
How does Google charge an advertiser for a Bumper Ad versus a Skippable In-Stream Ad?
Bumpers charge by CPM (Cost Per Thousand impressions). Skippable ads charge by CPV (Cost Per View) or when a user clicks.
What specific metric measures a lift in a customer's awareness, brand recall, or search behavior directly caused by viewing your video ad?
Brand Lift (measured via Google's built-in target surveys).
What is the specific name for a Google Ads audience built from data you already own, such as email lists or people who visited your website before?
Your Data Segments (formerly known as Remarketing or Match Lists).
f your client wants to ensure their teen clothing brand's ads do not play next to graphic violence or mature content, what dashboard setting must they adjust?
Content Suitability (or Content Exclusion settings).
True or False: A single video campaign can easily target Awareness, Consideration, and Action goals all at the exact same time with the same creative asset.
False (Google recommends separate campaign setups and different ad formats for different funnel goals).
If an advertiser wants their video ad to appear at the very top of the YouTube Home feed across mobile, desktop, and TV for maximum visibility, what premium format must they reserve?
YouTube Masthead Ad
Define the difference between an Impression and a View in a skippable video ad campaign.
An Impression counts the moment the ad loads on screen. A View counts only if the user watches for 30 seconds (or the full ad if shorter) or clicks it.
Explain the exact difference between an Affinity segment and an In-Market segment.
Affinity tracks long-term passions/lifestyles (who they are broadly). In-Market tracks temporary, active purchase intent (what they are looking to buy right now).
What are the three primary bidding strategies available when optimizing a Google Video Campaign?
Target CPM (Cost per thousand), Target CPA (Cost per action), and Maximize Conversions.