THEY WALKED SO WE COULD RUN
This famous communicator was a former president who employed the use of spontaneity, symbolism, and simplicity in his "down to earth" speeches. Who was he?
Ronald Regan
Government communicators that work with US embassies are known as?
Public affair officers
What type of partnership did NASA seek with SpaceX?
A public-private partnership
What are PACs?
Political action committees
Name one of the 6 Government uses of Public relations
1. Inform the public
2. Improve the effectiveness of agency operations
3. Provide feedback to government administrators
4. Advise management
5. Serve as ombuds
6. Educate administrators and bureaucrats
"It is in the region of ignorance that tyranny begins."
Benjamin Franklin
Which government relations position is focused on influencing one public, policy decisions, and is a regulated industry?
Lobbyists
During the pandemic what became the cheapest and most popular way to reach a large group of constituents quickly?
social media
Public facing websites and social media have become the most significant communication channels for state POIs and they are used in combination with?
television and radio PSAs, advertisements, and pamphlets
What are the 3 common PR activities engaged in by various organizations?
routine communications, special campaigns, and crisis management
What people group established the first unified state?
Egyptians
Government relations responsibilities include?
giving/writing speeches for senior executives
working with the media and public constituents to explain the impact of proposed legislation
writing letters, op-ed articles, position papers, and newsletters
placing advocacy advertising
What was the main controversy that arose with awarding AT&T a government contract?
The lack of transparency and oversight was the controversy when AT&T was awarded a contract to build a nationwide network for the Federal First Responder Network Authority
During the bidding process how is a firm selected?
when a state agency issues a (RFP) request for proposal
What is it called when POAs and POIs demonstrate their value to higher government officials and the public?
Measurement and evaluation
What country requires their PR to be heavily censored and align with government positions?
North Korea
What is the PR technique that lobbyists use during a campaign to influence the public when controversial issue arises?
Grassroots lobbying
Who was the highest spending super PAC in 2020 and how much did they spend?
The conservative Senate Leadership Fund
$293,731,548
Less transparent donations are considered to be?
dark money: funds spent to affect the outcome of a political race without revealing the source
Federal public affairs efforts include initiatives related to?
public health, education, and regulatory agencies
What type of media was used to promote military recruitment?
movies from Hollywood such as Top Gun
Major cities employ this PR position to tell citizens about city services and community based programs that will benefit the citizen
Public information specialist
How much money was made off of bad press from Donald Trump's posts?
$5 billion worth of free media
Which agency has the most PAOs, largest budget for public information and recruitment?
The Department of Defense
The key ethical pillar of public relations in regards to financing a campaign is what?
Transparency