Political Process
Special Interest Groups
Public Opinion
Mass Media
Persuasive Techniques
100

an organization of people who share similar ideas about how government should be run.

Political Party

100

Groups that seek to influence government

Interest Groups

100

Collection of what people think want and feel about certain issues

Public Opinion

100

A broadcast news program

Old Media

100

Using personal attacks on a candidate to distract voters from the real issues. The goal is to create doubt about the opponent's ability to lead while in office.

Name-Calling

200

This Supreme Court Case ended racial segregation in public schools. 

Brown v. Board of Education

200

Political ideology is more likely to called for policies that deal with moral issues

Conservatism

200

Guides leaders as they make decisions about public policy

Public Opinion

200

The process by which a person's political opinions are formed

Political Socialization

200

Celebrity endorses a political candidate

Testimonial

300

Political Parties began due to a disagreement between these two men

Thomas Jefferson & Alexander Hamilton

300

Political ideology favors the least government regulation of any kind

Libertarianism 

300

How public opinion is measured

Polls

300

The forces that play a role in a person's political socialization

Agents of Socialization

300

Use of everyday images to show that the candidate is a regular person  who understands the needs and concerns of the common people.

Plain Folks

400

The biggest difference between the Federalists and Democratic-Republicans

Strong vs. Weak national government

400

A special interest group that advocates for the rights of gun owners in America

National Rifle Association (NRA)

400

The first step in the policy making process

Issue Identification

400

In a free democracy this entity serves as a watch dog over the government

The Press

400

Creating the impression that “everyone” supports a cause or candidate.

Bandwagon

500

Groups that people join voluntarily that connect the government with individual citizens

Civil Societies

500

The idea that political power should be distributed and shared among various groups in society

Pluralism

500

An unofficial poll used to gauge interest about a topic or person

Straw Poll

500

Facebook Twitter or Tik Tok

New Media

500

Using vague, sweeping statements that appeal to voters emotionally but don’t say much of anything specific.

Glittering Generalities