GP 26/27 Jeopardy

Season Recap Scoreboard

100

This was the Hawks’ 25–26 gross revenue total

$80,089,900

200

The Hawks finished at this percentage to goal in 25–26

103%

300

This was where we ranked mid-year in Total TPRR Revenue

#9

400

According to the recap highlights, these two revenue drivers - along with playoffs - helped push the Hawks past goal

New Tradition and Summer Kickoff ATL (World Cup)

500

This was the average % to selling rate and average hard cost margin

93.9% & 7.2%

The Importance of Inventory

100

This inventory category made up the largest share of total 25/26 revenue at 50.5%

Signage (TV/non-TV Visible)

200

Key Open Inventory: Name the two main unbranded bars

119 Bar & the Front Porch

300

Name the two Hawks Foundation platforms available to sell

Project Rebound & Vision to Learn

400

The partners who invest in these two platforms will be our two largest, and only "top tier" Founding Enterprise Partners

Entertainment District Naming Rights & Centennial Hall Naming Rights

500

This key open inventory asset has never been sold, but is broadcast visible.

Away Game Media Backdrop

Show me the Money

100

This is the 2026–27 Hawks department gross revenue goal

$82.5M

200

This is the 2026–27 Hawks new business gross target

$7.6M

300

These are the four revenue categories excluded from our Sponsorship Net figure.

Ticketing, Parking, Skyhawks, Foundation

400

This partnership is the largest up for renewal following the 26/27 season.

Ticketmaster

500

Name the five Partnership Revenue Classifications

Existing, New, Renewal, Growth, Add-On

Process is the Product

100

Every Deal Sheet must be tied to one of these in Salesforce

An Opportunity

200

During negotiations, this percentage of selling rate is now considered the floor

90%

300

This is the spend threshold for Lower Zone signage

$350,000

400

This is when early termination notices should be set for.

January-February

500

This is the group that needs to be on the email once there is a fully signed contract to be shared.

GPEC, PDI, Legal, Activation Lead

Who We Are/How We Work

100

This is the dedicated Business Enterprise team.

Michael Russell, Jr., Andrew Reiling, Katie Smith

200

An Activation guiding principle: Own the Partnership, don't just ________ the Account.

Manage

300

This pod owns On-Court Signage and Pole Pad Signage Management

Renee's

400

This is how many team members will be in Sales, once fully staffed (excluding Shawn).

Seven

500

These four resources are most heavily used during PMI requests.

Nielsen, Relo, Placer.ai, YouGov