Mission Statement
To provide a cross-channel model that is accessible to all customers which will maximize ROI from an advertiser’s media investment.
What is DDA in Google Analytics?
This product used to have a BFM metric focused on coverage adoption, until recently becoming a default setting
What is DDA in Google Ads?
These ads which include relevant product information surface on Search, YouTube, Google Display Network, and Google Video Partners
What are shopping ads?
With this platform, you'd need to manage your ads and keywords on each search engine, and it would be much more difficult to analyze your ad/keyword performance across engines.
What is SA360?
This privacy-focused feature lets you adjust how your Google tags behave based on the status of your users, further helping our measurement products to perform in the best way possible
What is consent mode?
Makes it easy for all advertisers to collect high quality measurement data in a secure, privacy-safe and highly performant manner across all their digital properties, enabling advertisers to maximize their ROI from advertising.
What is One Google Tag?
This is Google's second largest Marketing Objective after Retail, representing $39B revenue in 2021
What is Lead Gen?
These two lift measurement products are only compatible with measuring Google video campaigns
What are Brand Lift and Search Lift?
Enables marketers to run campaigns across multiple media types (e.g. display, video, audio), devices (e.g. CTV, desktop, mobile) and inventory sources (e.g. Google O&O and 3P publishers) within one platform
What is DV360?
While the pandemic has accelerated digital adoption and online sales are growing, new research has found that 78% of purchases will still be made in stores by 2024. What campaign is targeted to deliver offline only outcomes?
What is Local Campaigns / PMax store goals
This area of work is focused on bringing the benefits of our products and services to the next wave of users coming online
What is NBU?
This BFM metric which aims to help prepare advertisers to mitigate expected changes to browsers and cookies over the next 2 to 3 years, is defined as % of 28-day revenue from Google Ads and DV360 accounts that have implemented it.
What is Enhanced Conversions?
This type of technology has been used by Google for many years, but it's use has expanded to other areas of the business in recent years, and expect it to be used even more in the future.
What is conversion modeling?
This is privacy-centric platform that supports marketers’ need for customized measurement in the changing world while protecting user privacy and upholding high standards of data security.
What is ADH?
These two products have been proven to lead to 7-15% spend increase after adoption
What is Conversion Lift & GeoX?
Their mission is to create a thriving web ecosystem that is respectful of users and private by default
What is Privacy Sandbox?
This product which focused on using automation to unlock incremental growth & profitability has a 40% adoption target by EOY
What is Search value-based bidding?
Google tags that are developed to require client-side features such as 3P cookies are not readily available for this type of integration.
What is server-to-server integration?
This is an ad management and measurement system offering a centralized tool for managing your digital campaigns across websites and mobile, which offers features for ad trafficking, reporting and verification
What is Campaign Manager 360?
Reaches over 3B people as they explore their interests and search for inspiration across three Google personalized feeds.
What is Discovery Campaigns?
This product-area's long-term vision is to empower all advertisers to optimize their ad spend to outcomes that matter the most, with a particular focus on revenue, LTV & profit.
What is value-centric measurement?
This GA4 BFM metric measures the % of revenue that is either bidding to Google Analytics 4 conversions, or WHAT?
What is reached parity in their GA4 and UA implementations across 6 different Analytics features?
Appsflyer, Adjust, Branch, Kochava, Tenjin and Singular are AAPs which are compatible with tracking conversions for this type of campaign
What are App Campaigns?
Brands see a 5% increase in reach per dollar when buying YT and non-YT CTV together in DV360 using this feature.
What is frequency management?
Drives +13% more conversions at stable ROI via using the latest automated bidding, dynamic creative, targeting and data-driven measurement technology
What is Performance Max?