Jason's Directs
GPS Focus Areas
Acronyms
100
This person enables customers to achieve their awareness & consideration marketing objectives through YouTube & Google’s AI powered and premium product solutions.
Who is Kate Alessi
100
This team is on a transformational journey to future proof measurement with 3P cookie deprecation.
What is the Measurement, Audiences and Data (MAD) team
100
This is known as a GPSL
What is Global Product Solutions Lead
200
This person delivers 'superior performance' for consumer and advertiser Online Sales objectives.
Who is Brendon Kraham
200
If you had an advertiser who had content quality concerns on PMax - these are the three teams (or sub-teams) are you most likely to engage with (name 2 of 3).
Who are the:
1) Retail, Commerce & Online Sales PMax team - Online Sales
2) Ad Tools & PMax Core team - SPEAR
3) Brand Safety & Suitability - PRS
200
DV360
What is Display & Video 360
300
This person might have priorities, creative and ads quality that are decidedly YouTube!
Who is Megan Jordan Patel
300
If you were an agency lead concerned about the price of YouTube. These are two of the three sub-teams that you might go to if you wanted to give feedback.
What are the:
- Premium Awareness team (Reservation) - A/BC
- YouTube Ads Quality (Auction) - YouTube AMP
300
O&O
What is owned and operated
400
This person is responsible for both delivering high quality Lead Generation for advertisers and shifting local advertising spend to digital by meeting Offline & Omnichannel goals (amongst other things).
Who is Dan Taylor
400
If you were a seller who was trying to plan for audiences on DV360. What three teams (or subteams) would you come talk to?
Who is the:
- Enterprise & Cloud - SPEAR (DV360)
- Insights & Planning Team - A/BC (Reach Planner, XMR in DV360)
- Audiences - MAD (Audiences)
400
ACM
What is the Ads & Commerce Meeting
500
This person would be the 'tip of the spear' in bringing together the best of Ads and AI for marketers and Google partners?
Who is Matt DelRe
500
These sub-teams are focused on ensuring we build the best creative for our products and formats (name at least 3).
Who are:
- Search Creatives & Formats - Online Sales
- YouTube Creatives - YouTube AMP
- Activation & Creatives - SPEAR
- Market Perspectives & Creative - SPEAR
500
LGTM
What is “looks good to me” (a way PMs will often respond to emails)