A
A kind of propaganda that uses derogatory labels or language to evoke negative emotions or associations with a person, group or idea.
Name Calling
Statements or assertions that expresses subjective judgement about the worth, importance or desirability of something.
These are the practitioners who have substantial knowledge about the subject matter.
Expert
Statement or assertion that propose a specific course of action or advocate for a particular change in laws, regulations or practices.
Claim of Policy
Appeal to Justice
Involves directly reproducing the exact words from a source.
Quoting.
Reminds the readers of the previously-introduced concepts and connects sentences and paragraphs.
Cohesive Devices
Credibility and trust worthiness of the author.
Ethos
This encourages the reader to do something or think differently.
Call to Action.
Consists of verifiable information, data or facts that support an argument.
Factual Knowledge
The clarity and precision in conveying information. Being straight to the point.
Concise Language
Propaganda that presents only select information or evidence to build a biased case while ignoring contrary facts.
Card Stacking
The imagined audience. This is the mental construct of the writer with whom they are to communicate.
Hypothetical
Parallelism
Claims that are typically verifiable through empirical evidence or established criteria.
Claim of Fact
Aims to evoke emotions in the audience.
Pathos
They have minimal to no special expert knowledge, who often times requires background information.
Laypeople
Involves using data and statistical analysis to draw conclusions about a large population bases on sample.
Statistical Inferences
The actual audience that consumes the write up being presented.
Real
Involves rephrasing a portion of the text in your own words while retaining the original meaning.
Paraphrasing
The propaganda that repeats a message or slogan relentlessly until it becomes ingrained in the public's mind.
Ad Nauseam
This involves providing a brief overview of the main points or key ideas from a longer text.
Summarizing
Relies on presenting a well-structured argument supported by evidence.
Logos
These serves as the guideposts in a text that establishes a logical connection between or among various ideas in a text.
Transitional Words and Phrases
Organization of information so that readers can better absorb information when it follows a structured sequence.
Logical Order