Persuasive
An appeal to one's emotions
Pathos
An appeal to logic by using facts, statistics, etc.
Logos
An appeal to build trust and credibility
Ethos
A question designed to make the reader/audience think; the question does not need an answer
Rhetorical question
Saying nice things to about the audience to get them on your side
Flattery
To present beliefs as if they are factual truths
Opinion as Fact
To repeat an idea or image three times, usually in a slightly different way
Triples or tricolon
Short words that help connect the audience to the speaker/writer
pronouns
A persuasive advertising technique that makes the viewer feel that everyone else is doing it - why not join them?
bandwagon technique
Just Do It! is an example of what advertising technique?
Slogans or taglines
Language that tells or inspires the audience to do something.
A call to action
Portraying a product of service as something that consumers must have to be happy, popular, or satisfied.
Must have technique
Showing a product or service as a solution for something people worry about (and creating that worry in the first place), such as bad breath, acne, body odor, etc. This is a type of pathos.
Fear appeal
Giving a general, or vague sense of what is being advertised by using sparkling words to attract our attention; “Pure” “Home-made.” Pure what? Made in whose home?
Glittering generalities
Information about how a product/service works, what it contains, or what it provides – often unfounded(not provided)
A claim
Referring to popular values or showing popular images in an ad, so that consumers will transfer good feelings about image/value to the advertised product. For example: popularity, beauty, family, patriotism, wealth, physical fitness, outdoors, fun
Association
These words create pathos by making the reader feel something.
emotive language.
Adjectives used to imply the highest or lowest quality. Give an example as well
superlatives--> the best, worst, fastest, etc.
What are inclusive pronouns? Give examples and effect
Us, We, Our --> makes the audience feel included and part of something
What is direct address? Give an example
Using the pronoun "you" to direct connect to the audience