Principles of Design
A design that “pops”–This principle is particularly important when working with type (legibility). This can also be used to grab attention with a design as it creates visual separation between design elements.
Contrast
Letterform that does not have extending features called “serifs” at the end of strokes
Sans-serif
This tool allows you to select and move objects on the page
Selection tool
This tool is used to draw boxes.
Color mode a printer uses
CMYK
This is also referred to as negative space, because rather than addressing what you add to a design it refers to what you leave out. We tend to associate this with luxury.
White Space
A particular size, weight and style of a typeface
Font
This file format is commonly used for sharing InDesign documents with others.
This tool is commonly used to create and modify curved lines and shapes, making it essential for creating smooth and precise vector illustrations.
Pen tool
The letters CMYK stand for this
Cyan, Magenta,Yellow, Black
Creates unity within designs–This can help create visual identity of a brand or continuity within a larger design like a book or website.
Repetition
A small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts.
Serif
This tool samples colors from objects in the document.
Eyedropper Tool
This tool allows the selection of individual points
Direct selection tool
These graphics are points, lines, curves and shapes that are based on mathematical formulas. They are resolution-independent.
Vector graphics
Refers to how the viewer’s eye is meant to move through the design or to the idea of adding motion to a design. Work that is “dynamic” has mastered this design principle.
Movement
Adjusts the space between individual letterforms
Kerning
This shows a list of all the images and graphics used in the document
Links Panel
The area bounded by a solid line in which you create your artwork
Art Board
Color mode a computer monitor uses
RGB
Also referred to as visual hierarchy–This refers to the focal point and order of importance of design elements. Important items will feature more prominently in the design.
Emphasis
The space between adjacent lines of type.
Leading
This panel allows you to add a border or outline to selected objects, or adjust the weight of a line.
Stroke panel.
This is the keyboard shortcut for the selection tool
V
This is the default file type used by Photoshop
psd