Another name for color.
What is Hue?
Colors that sit across from each other on the color wheel.
What is complimentary colors?
There are three main types of typefaces.
What is Serif, Sans Serif, and Script?
The focal point of a design.
What is Emphasis?
What Hieroglyphics?
A three-dimensional geometrical figure (i.e.: sphere, cube, cylinder, cone, etc.), as opposed to a shape, which is two-dimensional, or flat.
What is form?
A color scheme built out of only one color, including lighter and darker tones of that color.
What is monochromatic?
This can be left, centered, right, or justified.
What is Alignment?
Arrangement of opposite elements (light vs. dark colors, rough vs. smooth textures, large vs. small shapes, etc.) in a piece to create visual interest, excitement, and drama.
What is Contrast?
The world's first typeface.
What is Trajan?
an identifiable path created by a point moving in space. It is one-dimensional and can vary in width, direction, and length.
What is a line?
A hue produced with the addition of black.
What is Shade?
The space between lines.
What is Leading?
The size of an object in relationship to another object.
What is Scale or Proportion?
Until the invention of this in the 15th century, all books had to be copied by hand.
What is the Printing Press?
The way something feels or looks as if it might feel.
What is Texture?
A hue produced by the addition of white.
What is Tint?
The organization of elements that help draw the reader's eye to the most important messages to be communicated.
What is Hierarchy?
Regularly repeated elements such as shapes or colors.
What is Pattern?
This historical event brought about the ability to set type in a much faster way than hand setting individual letters.
What is the Industrial Revolution?
The lightness or darkness of tones or colors.
What is Value?
A color scheme built out of three colors that are next to each other on the color wheel.
What is analogous?
Adjusting the horizontal space between pairs of letters to make them more legible.
What is kerning?
The relationship among the elements of a visual that helps all the elements function together to create harmony.
What is Unity?
1n 1957, the world's most popular font was created.
What is Helvetica?