Principles of Design
Typography
Adobe Photoshop
Design Careers
General Design ?'s
100

A design that “pops” or is engaging to look at. This principle is particularly important when working with text (for legibility reasons). This principle can also be used to grab attention with a design as it creates visual separation between design elements.


Contrast

100


Letterform that does not have extra decorative lines called “serifs” or "feet" at the end of strokes. 


Sans-serif

100

This type of tool allows you to select (marching ants) and move objects or areas of the image on a canvas.

Selection tools

100

This career includes creating advertisements, flyers or social media posts for clients based on their requests.

Graphic Designer

100

Color mode a printer uses:

CMYK

200

This is also referred to as negative space, because rather than addressing what you add to a design it refers to what you leave out. We tend to associate this with luxury.


White Space

200

This category or family of fonts are often used for headlines or titles.


Decorative or Display Fonts

200

This file format is commonly required for you to turn in work so that I can check your layer structure in the layers panel.

PSD (Photoshop Doc)

200

This career uses design skills, psychology and data testing to create apps and websites, planning and designing how customers will shop or visit sites online.

UX/UI Designer

200

What do the letters CMYK stand for?

Cyan, Magenta,Yellow, Key (Black)

300

Creates unity within designs by repeating elements. This can help create a visual identity for a brand or continuity within a larger design like a book or website.


Repetition

300

A small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a family of fonts. 

Font that have extra decorative lines called “serifs” or "feet" at the end of strokes. 


Serif

300

This tool samples colors from an image in the canvas so you can draw or paint with the exact Hex code.

Eyedropper Tool

300

This career uses tools like a sublimation printers, DTF/DTG printers, sublimation merchandise blanks and designs to create real products.

Printer (Print Production)

300

These graphics are created by points, lines, curves and shapes that are based on mathematical formulas. They are resolution-independent and can be stretched to any dimension without losing quality.

Vector graphics

400

Refers to how the viewer’s eye is meant to move through a design or the idea of adding motion to a design. Work that is described as “dynamic” has mastered this design principle.


Movement

400

Adjusts the space between individual letterforms or characters.


Kerning

400

This tool allows you to fill in an entire whole shape with a color in one click.

Paint Bucket Fill Tool

400

This Career is a higher paying position and main decision maker in a lot of companies. These people make lots of important decisions on how a brand will handle changes and update its look to remain relevant.

Art Director

400

Color mode a computer monitor uses:

RGB

500

Also referred to as visual hierarchy. This refers to the main focal point and order of importance of design elements. Important items will be featured more prominently in the design.


Emphasis

500

The space between lines of type in a paragraph.


Leading

500

This panel allows you to move elements on your canvas up and down in order to adjust the order they show up on your design (in the foreground or background of your design).

Layers Panel

500

This career involves taking LOTS of photos and then editing said photos in Adobe Lightroom or Photoshop.

Photographer

500

What is the term "Res" short for?

Resolution