Graphic Design Vocab
Fonts
Hierarchy
Basics of graphic Design
Colors
100
What does HUE mean?
Another name for color
100
Display Fonts are best used for______?
Titles
100
What is hierarchy?
ranking or ordering things from most important to least important.
100
Explain White Space.
helps define and separate different sections: give content room to breathe
100
What are the primary colors?
Red Blue yellow
200
What does typography mean?
The style and appearance of the text
200
How many fonts should you use per project?
2-3
200
Explain Size.
More Important = Bigger
Less Important = smaller
200
Explain Contrast.
one item is DIFFERENT from another
200
Monochromatic:
Only uses one color, just different shades
300
What does graphic design mean?
creating a visual that conveys a message
300
What are Serif Fonts?
have little strokes attached to the main part of the letters.
300
Explain Placement.
top or center= seen first
bottom= not important
300
Explain Alignment.
how the items line up in your project
300
Analogous
color scheme uses colors that are next to each other on the wheel
400
What is the difference between symmetrical or asymmetrical?
Symmetrical: even on both sides of a page
Asymmetrical: Not even on both sides of the page
400
What are San serifs?
don't have any strokes attached to the main part of the letters.
400
Explain Spacing.
More spacing= more important
400
Explain Proximity.
using visual space to show relationships
400
Complementary explain.
opposite each other on the wheel
500
What is the most important part of graphic design?
READABLE
500
Display Font
500
When a shape is 3-d it is called a _______, which gives the illusion of________.
Form
Realism
500
Explain the difference between organic and geometric shape.
Geometric shapes: regular shapes like a square, circle, triangle
Organic: Free form shapes like splatter or apple
500
Explain saturation vs value.
Saturation: refers to intensity- whether the color appears more subtle or more vibrant.
Value: how dark or light the color is, ranging from black to white.