DESIGN PROCESS
ELEMENTS & PRINCIPLES
COLOR THEORY
TYPOGRAPHY
VECTOR GRAPHICS
100

What is research?

This is the first step in learning about the audience, purpose, and timeline.

100

What are the principles of design?

Balance, contrast, and emphasis are part of this.

100

What is RGB?

Color mode used for screens.
100

What are serif fonts?

Typefaces with small lines at the ends of letters.

100

 What are vector graphics?

Graphics made with paths and anchor points.

200

What is brainstorming?

Coming up with ideas and connections before designing.

200

What are the elements of design?

Line, shape, and color are part of this.

200

What is CMYK?

Color mode used for printing.

200

What are sans-serif fonts?

Typefaces without lines.

200

What are Bezier tools?

 A tool used to move anchor points and curves.

300

What are thumbnails/sketches?

Small rough drawing used to plan a design layout.

300

What is contrast?

Using differences to make something stand out.

300

What is a tint?

Making a color lighter by adding white.

300

What is the baseline?

The invisible line letters sit on.

300

What is SVG / AI / EPS / PDF?

 File format commonly used for vectors.

400

What are feedback and revisions?

Adjusting your design after getting opinions.

400

What is unity?

When all parts of a design feel connected.

400

What is a gradient?

Smooth transition between colors.
400

What is leading?

Spaces between lines of text.

400

What is scaling (resolution independent)?

Changing size without losing quality.

500

What is the design planning stage?

This includes page arrangement and production method.

500

What is space (positive/negative space)?

The empty area around objects in a design.

500

What is bit-depth?

This affects how many colors an image can display (8-bit, 16-bit).

500

What is kerning?

Adjusting the space between individual characters.

500

What are layers?

Organizing objects in a design workspace