Pictorial Modernism
When comparing posters from Germany and the United States during World War I, posters from the United States tended to be more…
What is Illustrative?
In Théo van Doesburg’s alphabets, these types of lines were eliminated and sans-serif style was favored.
What is curved lines?
The Bauhaus faculty voted to dissolve the school in Dessau in 1933 due to harassment by this political party.
Who are the Nazis?
Beatrice Warde compared good typography to this type of wine vessel.
What is a crystal goblet?
The groundbreaking book, The Grammar of Ornament, which foreshadowed the Arts & Crafts movement was authored by him.
Who is Owen Jones?
Flat color, product name, and simple dominant imagery were all characteristic elements of the German poster style known as this.
What is Plakatstil?
De Stijl artists believed the content of their work expressed the harmony and order that pervades this.
What is the universe?
Post-World War II graphic design in this country was significantly affected by the influx of faculty from the Bauhaus.
What is the United States?
The roots of the International Typographic Style can be found in this earlier movement based in the Netherlands.
The first sans serif typeface design is credited to this descendant of 18th century English typefounder, William Caslon.
Who is Henry Caslon?
European pictorial modernism focused on the total integration of these two elements.
What are word and image?
By reducing his subjects to iconographic symbols, this graphic designer's work moved very close to synthetic cubism.
A.M. Cassandre
This Dutch designer's punny personal logo consisted of a black sans serif P next to a black square.
Who is Piet Zwart?
Ernst Keller, one of the founders of the Swiss International Typographic Style, believed that the solution to a design problem should emerge from this.
What is the content?
Eric Gill's, Gill Sans typeface is considered to be one of the best examples of this style of sans serif type.
What is Humanist Sans Serif?
Lucian Bernhardt started the poster style movement with an advertisement for Priester, a German company that made these.
What are matches?
One of the most influential book designs of the 1920s was The Isms of Art 1914–1924, co-edited by this Constructivist artist.
Who is El Lissitzky?
After World War II, this graphic designer abandoned the new typographic style he invented because it was too absolute and authoritarian.
Who is Jan Tschichold?
Adrian Frutiger’s design for Univers, a visually programmed family of 21 sans serif typefaces, was inspired by this older typeface typeface family.
What is Akzidenz-Grotesk?
In compositional interpretation, this referrs to how the creator of an image has determined the viewer's position.
What is Logic of Figuration?
With a few exceptions, one trend in the visual language of graphic design from 1450 to the early 1900s was toward abstraction, simplicity, and a focus on the underlying structure of this.
What is composition?
Suprematist artist, Kasimir Malevich, sought to express this in his experimental paintings.
What is pure feeling?
Futura, Kabel, and Herbert Bayer's experimental Universal Alphabet are examples of this style of sans serif type.
What is geometric sans serif?
This style for the of alignment of text, advocated for by Eric Gill, was also preferred by designers of the International Typographic Style.
What is Flush Left/Ragged Right?
If Univers 55 is regular in traditional typographic nomenclature, then Univers 67 would be this.
What is bold condensed?