Graphic Art to Design
A Czech artist known for his posters of long-haired women and stylized ornamented text.
Who is Alphonse Mucha?
Information, especially of a biased or misleading nature, used to promote a political cause or point of view.
What is propaganda?
Filippo Martinetti
Who was the Italian poet who launched Futurism in 1909?
This designer first used double-page spreads in magazines.
Who was Mehemed Fehmy Agha?
Film titles
What was Saul Bass famous for?
A method of printing originally based on the immiscibility of oil and water. The printing is from a stone or a metal plate with a smooth surface.
What is lithography?
The first company to hire a designer to produce its logo, letterhead, posters and other designs.
Who was AEG?
Form follows function
What is one of the main principles of the Bauhaus movement?
Graphic design movement spearheaded by Paul Rand that demanded an active, curious, and intelligent spectator.
What is New Advertising?
The practice of presenting information in a way that makes it most accessible and easily understood by users.
What is information design?
A preference for curved lines, balanced asymmetry, patterns and embellishment inspired by the decorative arts, and subject matter inspired by nature.
What are the main characteristics of the Art Nouveau movement?
An early style of poster art that originated in Germany in the 1900s. The common characteristics of this style are bold eye-catching lettering with flat colors. Shapes and objects are simplified, and the composition focuses on a central object.
What is Sachplakat?
The letter P and a black square.
What was the symbol of Dutch artist Piet Zwart?
Who is Will Burtin?
This designer created an innovative logo and advertising campaign for the Knoll furniture company.
Who is Herbert Matter?
The type of stone used for lithography.
What is limestone?
A graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents
What is a logo?
Term applied to the concept of the machine as a source of beauty, a concept particularly important in the development of art and design in Europe and North America in the 20th century.
What is the machine aesthetic?
Client of a poster campaign designed by Lester Beall during the Great Depression.
What is the Rural Electrification Administration.
William Golden called this: "The total impression a company makes on the public through its products, its policies, its actions and its advertising effort."
What is corporate image?
Koloman Moser worked on this magazine as part of the Vienna Secessionist movement.
What is Ver Sacrum?
1956
What year did Paul Rand design the first IBM logo?
He famously stated that a poster was "only a means of communication between the seller and the public-somewhat like a telegraph. The poster artist is like a telephone operator: he does not draft messages, he dispatches them."
Who is A.M. Cassandre?
Book of Richard Avedon art directed by Alexey Brodovitch which featured white space and sharp type on clear, open pages. Contrasts and cropping were used to juxtapose Avedon's images in dramatic, yet elegant ways.
What is Observations?
Exhibition of Container Corporation of America's advertising organized by Herbert Bayer.
What is Modern Art in Advertising?