Design Principles
This principle organizes elements so the viewer knows what’s most important.
Hierarchy
What type of image is made of pixels and loses quality when enlarged?
Raster Image
These types of images are defined by mathematical paths and don’t lose quality when scaled.
Vector Files
A symbol or mark that represents a company or product.
Logo
The art and technique of arranging type is called ____.
Typography
A type of balance where elements are evenly distributed on both sides of a central line.
Symmetrical Balance
This common raster file type is often used for photos on the web.
JPG
This vector file format is commonly used for logos and print.
EPS
The specific group of people a product or design is intended for.
Target Market
A set of characters (letters, numbers, symbols) that share a consistent design.
Typeface
A type of balance where elements are unevenly distributed but still visually balanced.
Asymmetrical Balance
A tool in Photoshop that hides or reveals parts of a layer without deleting them.
Mask
This web-friendly vector file format is often used for scalable graphics online.
SVG
The overall visual and emotional perception of a company or product.
Brand Identity
The dots-per-inch measure for digital images is known as ____.
PPI (Pixels Per Inch)
A type of balance where elements radiate outward from a central point.
Radial Balance
These effects can be applied in Photoshop to change how an image looks, like blur or sharpen.
Filters
In print design, the area beyond the edge of the page that will be trimmed off is called ____.
Bleed
Which tool in Photoshop determines how the colors of one layer interact with the layers below?
Blending Modes
The points that define the shape of vector objects in Illustrator.
Anchor Points
In graphic design, the visual impression created by combining hue, saturation, and value.
Color
This setting determines how transparent a layer is.
Opacity
The final size of the page after the bleed is cut off is called ____.
Trim
A design space in Illustrator that represents one page or canvas.
Art Board
The clarity and detail of an image is determined by its ____.
Resolution