Common Terms
Color Schemes
Fonts & Type
Graphic Design Fun Facts
Random Graphic Design Trivia
100

The printing term that refers to the edge of the sheet that will be trimmed off.

Bleed

100

What are the primary colors?

Yellow, Red, and Blue

100

A set of glyphs (an alphabet, numbers, and punctuation) that share a common design, considered a "font family"

Typeface

100

____ percent of graphic designers choose freelancing (working on their own)

90%

100

It only takes _______ milliseconds for the visual elements of a logo to be processed by the visual cortex of the brain. That means in less time than it takes to blink someone is recognizing your logo.

400

200

One of the five basic principles of typography design. It creates organization and direction in a design, meaning it is the order of items that your eye goes to when viewing a design

Hierarchy

200

The colors you get by mixing the primary colors

Secondary colors

200

A set of glyphs within a typeface

Font

200

The percentage of the world's leading 100 brands opt for just one or two colors in their logo design, with blue being the most widely chosen color for businesses logos worldwide, followed by black and red

94%

200

This large company used its logo design for the first time back in 1886

Levi's

300

An image made up of a certain number of pixels, so it loses resolution when enlarged or made smaller

Raster Image

300

_________ is the color scheme that involves two colors that are opposite each other

Complementary

300

When all the type in your design is similar, typically just one typeface with multiple fonts

Concordance

300

The percentage of people that remember a visual design for up to three days

65%

300

This company received about 27,000 logo entries in 1936 when they offered their first crowdsourced logo

Toyota

400
Graphic images that can be resized or scaled to any shape and not lose quality

Vector Image

400

This color scheme is created by choosing a set of three colors on the wheel that are equidistant from each other

Triadic

400

Achieved when you use two or more typefaces that are obviously different but that work well together

Contrasting

400

The global market for logo design is worth _______ and represents about 7% of the total graphic design market

$3 Billion

400

This logo has won 40 different design awards

FedEx Logo

500

The color mode that should be used when designing for print

CMYK (bonus points to tell me what those stand for)

500

Choosing a combination of three to five adjacent color hues creates an _________ color scheme

Analogous

500

When two typefaces are too similar and cause visual confusion

Conflicting

500

_____ Percent of individuals favor visual information compared to textual information alone

40%

500

The average logo design goes through approximately ________ sketches before being finalized

20 to 30