Color
What are the three primary colors in the subtractive color model (the basis for mixing pigments, like in printing)?
The three primary colors in the subtractive color model are cyan, magenta, and yellow.
What is a serif in typography?
A serif is a small decorative stroke added to the end of a main stroke of a letter in some typefaces. Examples of serif fonts include Times New Roman and Garamond.
What is the principle of design that deals with creating a focal point in your design?
Emphasis
When using stock photos in a client project, what document usually outlines how you are allowed to use those photos?
A license agreement
Whats the name of the tool to fill a area with color
Paint bucket
what does RGB stand for
Red, green, blue
Explain the difference between kerning and tracking in typography.
Kerning is the adjustment of the space between individual pairs of letters to improve visual harmony and readability. It addresses problematic gaps or overlaps between specific letter combinations (e.g., "WA", "To").
Tracking (also known as letter-spacing) is the uniform adjustment of the space between all letters in a block of text. It affects the overall density and readability of a paragraph or line.
Which design principle refers to the arrangement of elements to create a sense of stability or equal visual weight?
Balance
If a client asks you to use a very recognizable logo of another company in their design, what is the main legal concern you should raise with them?
Trademark infringement.
What tool should you use to draw lines
Pen tool
Explain the difference between analogous and complementary color schemes, and provide a brief example of how each might be used effectively in a design.
Analogous color schemes
What is a hue in the context of color?
A hue is the pure color itself, the name by which we identify a color (e.g., red, blue, green). It's the position of a color on the color wheel.
What principle involves using similar elements throughout a design to create a sense of connection and consistency?
Unity/ harmony
What is a basic way to protect your original design work from being copied and used without your permission?
Copyrighting your work
Whats the command to undo your last move
Command z
Discuss the concept of color psychology. Provide two examples of how different colors might evoke specific emotions or associations in a Western cultural context, and explain why a designer might consider this when making color choices.
red
blue
Explain the concept of split complementary color schemes and describe one advantage of using them over simple complementary schemes.
A split complementary color scheme involves choosing a base color and then using the two colors adjacent to its direct complement on the color wheel. For example, if your base color is blue, the split complements would be yellow-orange and red-orange. One advantage over a simple complementary scheme is that it offers more color variety and nuance while still maintaining a strong visual contrast, making it potentially less jarring and more versatile.
What design principle refers to the relative size of elements in a design, helping to create visual interest and indicate importance?
Proportion (or Scale).
When working with a client, what type of agreement should ideally be in place to clarify who owns the final design work?
contract
What tool do you use to put words on the page
Type tool
Explain the importance of considering accessibility in color choices for graphic design. Describe at least two specific guidelines or best practices a designer should follow to ensure their designs are more inclusive for individuals with visual impairments.
ensure sufficient color contrast
Explain the difference between a typeface and a font.
Typeface is the overall design of a set of related letterforms, numerals, and symbols (e.g., Helvetica, Garamond, Times New Roman). It's the artistic and conceptual creation.
Font is a specific variation within a typeface family, defined by attributes like weight (e.g., bold, light), style (e.g., italic, condensed), and size (though size is often considered a separate attribute in digital typography). For example, "Helvetica Bold Italic 12pt" is a specific font within the Helvetica typeface.
Which principle focuses on creating a path for the viewer's eye to follow through the design?
Movement
If you find a free image online that doesn't explicitly state any usage restrictions, is it generally safe to use it for commercial purposes without checking further?
No, it is generally not safe. You should always try to find the source and verify the licensing terms, as "free" doesn't always mean free for commercial use.
what command can you use to zoom in
command +