Used for pictures that will not change in scale, also the most common file type.
What is a JPG
100
This is the study of type or text in design.
What is Typography
100
Exhibit A
What is Nike
100
What would normally be called a line is called this in Design.
What is a path
200
The utilization of symmetry, asymmetry, and radial symmetry.
What is Balance
200
Used to show examples of designs, or spec sheets for a logo/brand. Also most commonly used for documents that you don't want the receiver to edit.
What is a PDF
200
Typeface is another term for this. We also change this when we want a different looking text for our design.
What is a font
200
Exhibit B
What is Apple
200
The color model that is used for digital screens like television, computers, or mobile devices.
What is RGB
300
Weight in design doesn't refer to how heavy something is but the ______________ of a line/stroke.
What is Hierarchy
300
Used for images that need a transparent background, also used for higher quality images with a background.
What is a PNG file
300
Changing the INDIVIDUAL space between letters in a word to create more balance between those letters.
What is Kerning
300
Exhibit C
What is Taco Bell
300
The color model that is used for print materials, i.e. biz cards, flyers, posters, banners, and billboards. (Hint: 4 letters)
What is CMYK
400
Aspects of this Design Principle include Size, Ratio, and Divisions.
What is Scale/Proportion
400
Software like Adobe Illustrator and Adobe Photoshop save their program files as these file types. (2 part answer, Hint: Initials)
What is a .ai and .psd file
400
Times New Roman is a _____________ style of font/typeface.
What is Serif
400
We talked about Big Baller Brand and their ridiculously priced sneaker and slides (flip flop) This is the name of the shoe and who it was for.
What is Lonzo Ball and ZO2
400
Type that is designed with the objective of attracting attention. Think of movie titles on posters, article titles in magazines, newspaper headlines, etc.
What is Display Type
500
The use of Highlight and/or Color is to ____________ as the use of Light & Dark is to ______________
What is Dominance/Emphasis; Similarity & Contrast
500
Software like Inkscape and Adobe Illustrator use this file type because it allows you to change the scale of your design to whatever size you please.
What is an SVG (EPS also works)
500
Kerning is used to change the space between individual letters in a word. This is used to change the space between ALL the letters of a word equally.
What is Tracking
500
A type of logo design where a symbol is used in place of the company name.
What is a brandmark/icon (trademark also works)
500
The Warm colors of the color wheel are _________ and the cool colors of the color wheel are _________. (Need at least 2 from each for full credit)
What is Warm: Red, Orange, Yellow & Cool: Green, Blue, Violet (Purple)