Logo Design
This type of logo often shows a company/brand's name as abbreviated letters.
What is a lettermark logo?
Gestalt is an important concept when applied to design, but actually comes from this field of scientific study.
What is psychology, or study of the human mind.
Most designs work best when arranged on these, which are a series of consistent vertical and horizontal lines to guide our work.
In vector design software, this practice should always be followed when finalizing designs that strokes to ensure they will resize properly.
What is expanding strokes?
A small sketch example of a design is known as this.
What is a THUMBNAIL?
This type of logo usually contains no typography and instead communicates from simple imagery.
What is a symbol/icon logo?
The founding principle of Gestalt: the _____ is greater than the _______ of its parts.
What is "the whole is greater than the sum of its parts?"
How PROXIMITY can be used effectively in a design's layout.
What is the concept behind having similar objects close together to show their relationship?
In layout design, this is the name for the small black "tick" lines that are used by printers and cutters to determine cut lines.
What are CROP MARKS?
A fully thought-out design that lacks final revision but shows a full visual idea.
What is a COMP?
This type of logo uses a larger graphic to contain several text and symbol elements.
What is an emblem logo?
This term, often applied to poetry and writing, is similar to a "simile" and is often used to understand Gestalt design.
What is a metaphor, or specifically, a visual metaphor?
How WHITE SPACE can be used effectively in a design's layout.
What is the concept behind having blank/unfilled space in a design to have your elements stand out?
DAILY DOUBLE!!
In layout design, this is the name for printing beyond the cut line so that you don’t have any offset white lines or extra space.
What is a BLEED?
A demonstration of a design placed on a product or a layout without fully determined detail.
What is a MOCKUP?
This type of logo uses symbols and typography working together to communicate a deeper visual understanding of a brand.
What is a combination logo?
SHOW IMAGE #2.
The logo shown here that DOES NOT make use of Gestalt principles.
What is Logo Option #4?
How REPETITION can be used effectively in a design's layout.
What is the concept behind using similar objects, typefaces, or colors to offer consistency and patterns in a design?
In layout design, this is the name for text at the top of a document to show print data and ink colors.
What is a SLUG?
These documents are extremely important for designers when applying for jobs to show past work placements and accomplishments.
What is a resumé?
SHOW IMAGE #1.
The logo shown here that is a wordmark.
What is Coca-Cola's logo?
SHOW IMAGE #3.
The logo shown here that makes use of Gestalt principles by creating an ANOMALY.
What is Logo Option #1?
How HIERARCHY can be used effectively in a design's layout.
What is the concept behind having elements stand out from each other to direct the viewer accordingly?
In layout design, this is the line within a document that designates “safe space” so that no important elements get cut off.
What is a MARGIN?
This magic number is the ideal number of pixels for a website design width because it is large enough for most screens and can be divided into lots of numbers as an ideal grid.
What is 960 pixels in web design?