Design Elements
Design Principles
Design Process
Logos
Miscellaneous
100
A Continuous mark made on a surface by a moving point
What is a line?
100
Proximity/Unity, Balance, Repetition, Contrast, Emphasis, Proportion, Hierarchy
What are the Design Principles?
100
To become familiar
What is What is the goal of Research?
100
To identify
What is the purpose of a logo?
100
deliverables
What is what the client expects to receive
200
What is the visible spectrum of radiation reflected from an object
What is Color?
200
Something that departs from the norm
What is an Anomaly?
200
Research, Visualize, Design, Create
What are the steps of the Design Process
200
Simple, Memorable, Timesless, Versatile, Appropriate
What are the 5 principles of an effective logo?
200
Critique
What is given by a teacher, classmate, or student to receive advice on how to improve a design
300
It adds Shape and Form
What is Value?
300
Refers to the arrangement or presentation of elements in a way that shoes order of importance
What is Hierarchy?
300
The step of the Design Process where the designer implements sketches and rough drafts and selects the most appropriate for further development
What is the Design Step?
300
Being overdrawn
What logos avoid to be effective and simple?
300
Famous for the "I Love NY" logo?
Who is Milton Glaser?
400
hue, intensity/saturation, value, brightness, value, brightness
What are the properties of color?
400
The objects in a composition that carry very little visual weight
What are Subordinate objects
400
The tool used to collect all necessary information from the client in order to provide their design needs
What is a Creative Brief?
400
A logo is _________ when it works across a variety of media and applications
What is Versatile?
400
The name, term, design, symbol, used in business marketing to identify a product or service
What is Branding?
500
Can sometimes evoke feelings of warmth or caution
What is the color yellow?
500
Achieved by creating proportion
What is Dominance
500
What the designer provides to the client to show what the final product will look like
What is a Proof?
500
A logo should be able to be printed at any size and, in most cases, be effective without ______________
What is Color?
500
A file type used to eliminate the white background of an image
What is a .PNG file